5 Reasons Why Pinterest is Essential to Hotel Brands

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Over the past 5 years, Pinterest has evolved from a website where users share, collect and store visuals (What a great idea!) into a platform that businesses and brands can utilize. Pinterest is becoming essential to travel and hospitality brands…

12 Stats on Why Rich Media Has the Best ROI

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 We at IcePortal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website,…

5 Mexican Hotels with Stunning Visuals

When travelers are looking to book a hotel, it can be a lengthy process. Travel consumers visit multiple travel sites (on average 22!) at least 3 months in advance and on various devices (desktop, mobile & tablet). Visual content is…

15 Reasons Why Visual Content is Vital for 2015

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We at IcePortal have been tracking travel trends in order to get a better sense of how a consumer will book their accommodations. The evolution of technology in the travel realm has changed the way consumers view and book travel.  So we're…