The Time is Now to Attract Holiday Travelers

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The winter holidays are upon us. It’s crucial for hoteliers to make the most of the upcoming weeks in order to attract last minute travel bookers. Last year, half of all hotel stays over the holidays were booked after December 14 (Adara.com…

Where Are Your Mobile Bookings Coming From?

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Smartphone hotel bookings are more prevalent than ever, and that is expected to continue. It is important to understand your mobile audience because 35% of U.S. travelers use their smartphones to explore travel options and 25% use them to…

Why Video is Essential in Marketing Your Hotel

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Online video has become an exceedingly popular way to market products and services, especially for today’s hotels. Between website content, social media updates and distribution to OTAs, hotel video marketing can go a long way and reach…

The Importance of Visuals on Social Media

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Not only are visuals crucial to your hotel’s success on your website and online travel agencies, they play a large part in the impact of your social media posts. Although travelers may not be directly booking their stay through social media…