How to Encourage and Leverage User Generated Content

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Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites,…

Why to Optimize Your Website for Mobile (If You Haven't Already)

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As more travelers are using mobile devices to plan and book trips, it is becoming more important to make sure that your hotel’s website is up to par and optimized for mobile use. In the United States alone, 51% of web traffic comes from…

The Top 10 Influences on Booking an Accommodation

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A new study conducted by TripAdvisor (TripBarometer) gave a large collection of data in terms of travel trends to expect in 2016. 34,026 participants were surveyed about various matters regarding travel, including the top 10 factors of importance…

Using YouTube to Increase Your Hotel's Bookings

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Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider…

5 Social Media Post Ideas to Market Your Hotel

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A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,) creating a significant opportunity to draw in…