How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

What Do Travelers Rely on When Researching Hotels?

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Consumers look to a variety of sources when determining where they will stay while traveling. Fuel examined these sources in a recent study about traveler booking behavior and provided some insight as to what they rely on most. 1. Reviews…