7 Statistics that Show the Value of a Strong Mobile Presence

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Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below…

Things to Consider When Appealing to Millennial Travelers

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In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations…

Influences on Independent Hotel Bookings

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Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online…

5 Ways Hotels Can Use Snapchat in their Marketing Strategy

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Reaching consumers on their mobile device is undoubtedly a necessity when marketing your brand. Among the myriad of apps that can be utilized when trying influence travelers, Snapchat is rapidly rising in popularity. From May 2015 to January…

Big Data in the Hospitality Industry (Infographic)

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All statistics taken from Skift, From Data to Action: The Future of Hospitality Marketing and Forbes. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local…

The Uprise of Messaging in the Travel Industry

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In recent years, messaging apps have become an increasingly popular form of communication between travelers and travel brands. In fact, messaging has been the fastest-growing online behavior within the social landscape over the past five…