Travel Reviews and the Motivation Behind Them

According to Phocuswright’s recent report, From Sharing to Booking: Exploring the Role of UGC on Travel Shopping, 59% of travelers are influenced by online travel reviews. Additionally, 50% of online travelers have written an online review…

Personalization and Business Travel

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It is no secret that personalization is the ticket to selling travel in this day and age. This holds true for business travelers, although the process may require a different approach than that used for leisure travelers. Jill Palmer of…

The Importance of Peer Influence on Travel Choices (Infographic)

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All statistics in this infographic were taken from travelmarketreport based off of Phocuswright data. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel…

How to Build and Utilize Consumer Personas

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Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20%…

Insight on the Success and Growth of Airbnb

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Since its inception in 2008, short term rental platform Airbnb has seen significant growth, now valued at approximately $25 billion. Recent data from the American Hotel & Lodging Association’s study “From Air Mattresses to Unregulated…