8 Twitter Tips for Hotels

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Twitter is a great way to interact with guests staying at, or potentially staying at your property. It gives hotels the opportunity to market themselves and provide customer service all in one place, making it an important piece of your…

7 Statistics on the Value of Hotel Loyalty Programs

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Booking direct has been a hot topic in recent months and more and more hotels have been adjusting their loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book…

Marketing to Different Travel Personalities

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Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently…