Consumer Data in the Travel Industry

, , ,
Utilizing consumer data in your hotel marketing efforts is a great way to understand your audience and what they are looking for when planning a trip. Taking this data and building consumer personas narrows down what specific things travelers…

8 Stats Explaining Millennials and Travel

, , ,
Travel and hospitality brands across the world are honing in on the millennial age group because of their significant influence on the travel industry. American Express Travel has recently released some new stats on this demographic that…

5 Asian Hotels with Compelling Visuals

, , ,
The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling…

How to Respond to Negative Reviews

No matter how great the accommodations and customer service, most hotels will deal with a negative review every now and then. Some may quickly choose to ignore the review or try to make it go away. However, there is a better way to go about…

Incorporating Your Media Gallery into Facebook

, , , ,
Hotels using IcePortal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those…

Using Pinterest to Promote Your Property

, , , ,
We already know that high quality visuals are the key to selling hotel rooms directly and on OTAs. Another way to utilize your hotel visuals is by promoting your property on Pinterest. This social platform is often used by travelers when…

The Increasing Consumption of Digital Video

, , ,
The use of digital video to market your property is more crucial now than ever. Although this is not a new concept, hotel marketing with video is finally beginning to take off and really make an impact on consumers browsing travel online. The…

10 Reasons Travelers Book with OTAs Rather Than Direct

, ,
Using an Online Travel Agency (OTA) to book a hotel room rather than booking directly with a hotel occurs for a number of different reasons. Since hoteliers want as many direct bookings as possible as to not lose a percentage to OTAs, these…

Current Travel Trends Across Different Generations (Infographic)

, ,
The data in this infographic was taken from AARP’s 2016 Travel Trends report. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the…

7 Statistics on the Value of Hotel Loyalty Programs

, ,
Booking direct has been a hot topic in recent months and more and more hotels have been adjusting their hotel loyalty programs to entice travelers. There is an argument for using OTAs to essentially do the work for you to get consumers to book…