Travel companies across the globe are adjusting their marketing strategies due to the use of mobile devices in booking. While most marketers are aware of the increasing use of mobile devices in travel planning and booking, knowing specifics can more effectively help them reach their goals. These statistics released by Criteo in a recent Skift … Continue reading 11 Stats on Mobile Travel Booking
In an effort to increase direct bookings, numerous hotel groups are adjusting their loyalty programs to attract new guests and retain existing guests. According to a recent article from Skift, approximately 97% of U.S. consumers have a credit card that earns them travel loyalty points with a particular travel brand. Tapping into how consumers are … Continue reading How Are Travelers Using Loyalty Programs?
The planning stages of travel present marketers with an excellent opportunity to sell consumers on their brand. Think with Google has done extensive research on these travel “micro-moments” and offer us some insight on what travelers are thinking and figuring out as they plan their trips. This information can help travel marketers as they try … Continue reading Marketing in the Early Phases of the Travel Planning Process
Case Study: What Effect Do Better Visuals Have on Booking Conversion? Overview Resort Homes Florida recently updated the content on their brand website and on Booking.com with higher quality photos. This resulted in higher online conversion (more bookings for their vacation rental properties.) After starting with 20 photos with an average size of 800×600, they … Continue reading Case Study: What Effect Do Better Visuals Have on Booking Conversion?