11 Stats on Mobile Travel Booking

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Travel companies across the globe are adjusting their marketing strategies due to the use of mobile devices in booking. While most marketers are aware of the increasing use of mobile devices in travel planning and booking, knowing specifics…

How Are Travelers Using Loyalty Programs?

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In an effort to increase direct bookings, numerous hotel groups are adjusting their loyalty programs to attract new guests and retain existing guests. According to a recent article from Skift, approximately 97% of U.S. consumers have a…

Marketing in the Early Phases of the Travel Planning Process

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The planning stages of travel present marketers with an excellent opportunity to sell consumers on their brand. Think with Google has done extensive research on these travel "micro-moments" and offer us some insight on what travelers are…

Case Study: What Effect Do Better Visuals Have on Booking Conversion?

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Case Study: What Effect Do Better Visuals Have on Booking Conversion? Overview Resort Homes Florida recently updated the content on their brand website and on Booking.com with higher quality photos. This resulted in higher online…