Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware of this, as presented in the new report by The Hospitality Sales & Marketing Association (HSMAI,) … Continue reading 8 Stats on Travel Industry Use of Visual Assets
All data found in Booking.com’s “8 Big Travel Predictions for 2017” ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or … Continue reading Travel Predictions for 2017 (Infographic)
Cuba has always been a beautiful enigma to American businesses. A tropical paradise just 90 miles from major American travel hub, Miami, Cuba should be the perfect travel destination for travel brands to profit from. However, over 50 years of political hostilities have conspired to limit American travel to the Caribbean island. Recently, under the … Continue reading How Travel Companies Should View Evolving American Tourism in Cuba
In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution, a number of steps can be taken to optimize your listing. Use the following checklist to make sure your hotel is accurately represented on the … Continue reading Are Your Hotel Visuals Being Distributed Properly Across All GDS’?
In a recent article published by Skift, direct booking is examined in a way that can be mutually beneficial for both hotels and OTAs. The article discusses how shifting hotel bookings to their own brand websites is not only a good thing for large hotel groups, but can also work out for OTAs. This is … Continue reading How Can Direct Bookings Benefit Hotels and OTAs?