8 Stats on Travel Industry Use of Visual Assets

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Visual assets are one of the top influences on online conversion, especially when talking about the travel industry. When it comes to selling travel online, consumers want to see what they are getting. The travel industry is well aware…

Travel Predictions for 2017 (Infographic)

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All data found in Booking.com's "8 Big Travel Predictions for 2017" IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe…

How Travel Companies Should View Evolving American Tourism in Cuba

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Cuba has always been a beautiful enigma to American businesses. A tropical paradise just 90 miles from major American travel hub, Miami, Cuba should be the perfect travel destination for travel brands to profit from. However, over 50 years…

Are Your Hotel Visuals Being Distributed Properly Across All GDS’?

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Hotel Photo Distribution 101 First of all, In order to increase hotel bookings on all global distribution systems, it is imperative for hoteliers that their hotels’ visuals are being displayed properly. When uploading your images for distribution,…

How Can Direct Bookings Benefit Hotels and OTAs?

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In a recent article published by Skift, direct booking is examined in a way that can be mutually beneficial for both hotels and OTAs. The article discusses how shifting hotel bookings to their own brand websites is not only a good thing…