Personalization Tips for Travel Brands

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Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be…

How Do Consumers Feel About Virtual Reality?

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A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in…

4 Ways Travel Companies Can Optimize Their Mobile Offering

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In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high…
Scoring hotel images

Travelers’ Top Criteria for Choosing a Hotel

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The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are…