How to Engage Your Guests Before, During and After Their Stay

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Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or…

6 Reasons to Use 360-degree Virtual Tours (Infographic)

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Sources: InvisionStudio, YuMe, Aardvark360, Panomatics IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages.…

How to Attract Business Travelers to Your Hotel

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Depending on the nature of your hotel, you may be looking to attract those traveling for business. After all, according to The Global Business Travel Association, 1.3 million business trips occur each day in the U.S., making this an extremely…

How Marriott is Using Snapchat Video Ads

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Advertising on Snapchat is not only a savvy way to reach a large audience, but also effective for appealing to the coveted millennial consumer. As of February 2017, Snapchat has 158 million daily active users (DMR.) Of those users, approximately…