5 Summer Trends to Consider for Your Travel Marketing

,
Memorial Day Weekend having just passed marks the unofficial beginning of summer. This means that many consumers across the globe will be packing up and heading out on vacation at some point over the next three to four months. Think with…

Tips for a Strong Hotel Mobile App

, , ,
The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase…

5 Stats Proving the Value of User-Generated Content

, ,
User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics…

What Big Data Means for Hotel Visuals

, , , ,
Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving…

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online consumers to do what you want to them do. This is especially true when getting travelers to book a room at your property via your hotel website. The following tips will help you to…