5 Types of Data You Should Be Collecting from Your Guests

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Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing…

How Should You Be Communicating with Your Hotel Guests?

Once a traveler has booked a hotel, there are numerous ways to communicate with them before their stay to ensure a positive guest experience. A recent study from TrustYou examined the types of pre-stay communications that hotels are using…

Further Evidence that Video is Taking Over the Digital Marketing World

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Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your…

How to “Up” Your Hotel’s Facebook Game

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As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are…