Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing by consumer, you need to collect data to learn about them and their wants/needs. These are a few types … Continue reading 5 Types of Data You Should Be Collecting from Your Guests
Once a traveler has booked a hotel, there are numerous ways to communicate with them before their stay to ensure a positive guest experience. A recent study from TrustYou examined the types of pre-stay communications that hotels are using and also the preferred channels of communication by the travelers. Hotel marketers can use this information … Continue reading How Should You Be Communicating with Your Hotel Guests?
Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World
As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are not aware of how to best utilize the platform and its features. Follow this advice … Continue reading How to “Up” Your Hotel’s Facebook Game