Monthly Archives: July 2017

Simplified Visual Management and Distribution with New ICE CMS

We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS

What Affects Your Hotel Website’s Google Ranking?

According to Searchmetrics, 60% of leisure travelers and 41% of business travelers build their own trip itineraries. This means that travel brands must ensure they are doing whatever possible to be found/seen online in order to stay competitive and generate bookings. To successfully do this, attention must be paid to Google rank and the factors … Continue reading What Affects Your Hotel Website’s Google Ranking?

What Influences OTA Content Score?

Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors … Continue reading What Influences OTA Content Score?

Why You Should Be Using Instagram to Market Your Hotel

In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and marketed to. This presents a great opportunity to hotel marketers to reach new guests and communicate with existing … Continue reading Why You Should Be Using Instagram to Market Your Hotel