The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money
Inc. 5000’s annual Fastest-Growing Private Companies list was released this morning with ICE Portal coming in at spot 1649! We could not be happier to be recognized for our hard work and continued innovation in travel technology. We take pride in helping our nearly 50,000 hotel and resort partners to gain more visibility and bookings … Continue reading We’ve been selected as one of Inc. 5000’s Fastest-Growing Companies of 2017!
Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your hotel website, be sure to avoid these mistakes that can cost you direct bookings: • Slow load time … Continue reading Mistakes to Avoid On Your Hotel’s Website
When it comes to researching, planning and booking travel, a positive user experience (UX) is crucial in order to be competitive. Consumers’ perceptions, emotions and behaviors while interacting with your website or app will often make or break their decision to purchase. Digital user experience agency, Sigma, published a report that touches on the different … Continue reading What Makes a Positive User Experience in the Travel Industry?