5 Stats on Mobile Traveler Behavior

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The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This…

Why Managing your Hotel’s Digital Assets Saves Time and Money

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According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…

We’ve been selected as one of Inc. 5000’s Fastest-Growing Companies of 2017!

Inc. 5000’s annual Fastest-Growing Private Companies list was released this morning with IcePortal coming in at spot 1649! We could not be happier to be recognized for our hard work and continued innovation in travel technology. We…

Mistakes to Avoid On Your Hotel's Website

Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your…

What Makes a Positive User Experience in the Travel Industry?

When it comes to researching, planning and booking travel, a positive user experience (UX) is crucial in order to be competitive. Consumers’ perceptions, emotions and behaviors while interacting with your website or app will often make…