Monthly Archives: September 2017

Personalizing Your Visual Content Increases Bookings

“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings

Benefits of Having a Hotel Blog

A hotel blog is a great way to promote your property and engage travelers. It can be used to strengthen other areas of your marketing strategy and increase your hotel’s visibility online, leading to increased bookings. A few benefits of having a hotel blog include: •A way to communicate with guests and convey information Hotel … Continue reading Benefits of Having a Hotel Blog

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers