5 Blog Topic Ideas for Hotels

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As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings.…

Six Things Hoteliers Should Do to Improve their OTA Content Score

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When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA content score. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters…

Generational Travel Trends (Infographic)

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All data taken from Expedia Media Solutions. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To…