Monthly Archives: October 2017

Six Things Hoteliers Should Do to Improve their OTA Content Score

When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results. … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score

3 Marketing Tips for Independent Hotels

In order to stand out against large hotel groups, independent hotels need to market themselves in such a way that leverages their uniqueness and entices travelers to book. This requires them to understand their target audience and appeal them in numerous ways. Independent hotels should be sure to have these bases covered to get the … Continue reading 3 Marketing Tips for Independent Hotels