Monthly Archives: November 2017

5 Ways to Market Your Hotel During the Holidays

As the winter holidays approach, hotel marketers are looking for ways to incorporate them into their strategy to gain bookings. If you are looking for inspiration on how to set your hotel apart this holiday season, take a look at our suggestions that can help entice travelers to book. Be sure your visuals across the … Continue reading 5 Ways to Market Your Hotel During the Holidays

7 Statistics on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Wikipedia defines a meta-search engine as a search engine that sends user requests to several other search engines and databases and aggregates the results into a single list or displays them according to their source. Travel … Continue reading 7 Statistics on Metasearch and Its Role in Hotel Marketing

direct hotel bookings

How to Win Back Bookings from OTAs

Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider in order to boost direct bookings. • Retain guests that booked your hotel … Continue reading How to Win Back Bookings from OTAs

Travel Trends for 2019

As 2019 approaches, travel marketers must consider what will shape consumer travel decisions in order to properly prepare and be as successful as possible. Booking.com has combined customer insights from over 128 million guest reviews with research from 19,000 travelers from 26 countries worldwide to formulate travel predictions for the upcoming year. Here is a … Continue reading Travel Trends for 2019