Monthly Archives: December 2017

image of a car

2017 Holiday Travel Statistics (Infographic)

All data taken from AAA. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 2017 Holiday Travel Statistics (Infographic)

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on travel technology throughout all stages of their trip. From the planning phase, all the way to when they are at the destination.  The statistics below represent traveler attitude, behavior and expectations: Travel Technology • 60% use videos and photos posted by their friends as part of their … Continue reading Traveler Technology Use Throughout All Stages of Travel