Monthly Archives: December 2017

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on technology throughout all stages of travel. From the planning phase all the way to when they are in the destination, these statistics represent traveler attitude, behavior and expectations: • 60% use videos and photos posted by their friends as part of their travel research (Travelport) • 79% … Continue reading Traveler Technology Use Throughout All Stages of Travel