Benefits of OTAs It is no secret that hotels have been making a major push for travelers to book direct. Understandable, considering the high OTA commission fees. Also, the fact that valuable customer information is often not passed to the hotels when someone books throuh an OTA. Aside from these disadvantages, there are some major … Continue reading Benefits of Working with OTAs
Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, your hotel’s … Continue reading How to Step Up Your Hotel’s Instagram Marketing
Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn about how they can benefit your hotel: Added Customer Service Chatbots allow hotels to … Continue reading 4 Reasons to Implement a Chatbot on Your Hotel Website
As mobile browsing becomes more prevalent, more travelers are planning and booking travel via their mobile device. Unfortunately, a poor user experience on your hotel website leaves many travelers frustrated, abandoning the reservation they are about to make. Numerous factors can effect why a consumer abandons their cart while shopping on mobile. Here are a … Continue reading Why Are Users Abandoning Their Reservations on Your Hotel Website?
Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel or visit an OTA. This page is free and is often the first impression your property has on … Continue reading Tips to Optimize Your Hotel’s Google My Business Page