Monthly Archives: February 2018

How Are Consumers Affected by Travel Ads?

The heavily competitive landscape in the travel industry makes it difficult for marketers to create ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands out in consumers’ minds and on which platforms. These statistics can help travel marketers understand what’s important to travelers and … Continue reading How Are Consumers Affected by Travel Ads?

How Can Hotels Use Personalization to Attract and Retain Guests?

Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels with numerous opportunities to personalize offerings to increase the likelihood of conversion and repeat business. Here are a few ways … Continue reading How Can Hotels Use Personalization to Attract and Retain Guests?

Facebook Targeting Basics for Hotels

Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, Facebook being one of them. Although Facebook’s low organic reach requires brands to essentially “pay to play” for their content to reach consumers, travel brands … Continue reading Facebook Targeting Basics for Hotels