The heavily competitive landscape in the travel industry makes it difficult for marketers to create hotel brand ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands out in consumers’ minds and on which platforms. These statistics can help travel marketers understand what’s important to … Continue reading How Are Consumers Affected by Travel Ads?
Regardless of how busy or popular any hotel is, there will always be times where your property is not fully booked. Appealing to travelers who are booking last minute is a great way to fill up rooms that otherwise would sit empty. These tips can help you convert last minute lookers to bookers. Give a … Continue reading How to Earn Last Minute Bookings
Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels with numerous opportunities to personalize offerings to increase the likelihood of conversion and repeat business. Here are a few ways … Continue reading How Can Hotels Use Personalization to Attract and Retain Guests?
Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, Facebook being one of them. Although Facebook’s low organic reach requires brands to essentially “pay to play” for their content to reach consumers, travel brands … Continue reading Facebook Targeting Basics for Hotels