Whenever a guest walks through your front door you want to make sure that everything they need is taken care of. Service is clear and transparent and their experience at your property has to be impeccable.  All of this is made to ensure that the guest has a memorable stay, and that they consider your property or services for their next vacation.  The same should happen whenever a guest enters your website. You want it to exemplify the true values and features that your property can offer. If you want users to become engaged and spark their desire to navigate, there are a few key elements that your website must include in order to increase their online user experience.


The way your website is designed is critical for the user experience. Clients tend to judge a company by its website design, therefore, you need to make it as clear and clean as possible. Utilize colors in your website that will evoke the feelings you want your user to have. Use simple language that appeals to their emotions.



In order to make your website appealing you need to include visuals! Big and bright beautiful images or designs that make users want to stare at them forever. Visuals are great because they are capable of taking away those huge chunks of text that you don’t want. Make sure to include high-resolution images into your website. No one likes to see a pixelated picture. In addition to that, make sure that the visuals are relevant to what the user is looking for. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds” (Nielsen Norman Group)



Users that can participate through interactive websites make them feel more in control of what they want to see. Thus, whenever users get what they want with minimal effort, they are willing to remain on that website for a longer time. In addition to that, they are likely to visit the website in the future.

Making your website interactive allows users to share content easily, which will consequently increase your company’s exposure. Multiple matters can be done to make your website interactive such as: videos, podcasts, product carousel, movable images, dynamic elements, pop-ups etc. For example, at the Sour Sally website (see below) you need to drag the girl with the balloon in order to navigate through the webpage.


By using these features and increasing online user experience, your company can increase its credibility and create a professional image, by engaging its users and making them want more. It only takes a few seconds and one click for your users to leave your page. Do what you must to make them stay!

IcePortal helps clients manage and distribute rich media content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on FacebookTwitterLinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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