3 Marketing Tips for Independent Hotels

By Brianna Wenner

In order to stand out against large hotel groups, independent hotels need to market themselves in such a way that leverages their uniqueness and entices travelers to book. This requires them to understand their target audience and appeal them in numerous ways. Independent hotels should be sure to have these bases covered to get the most out of their marketing efforts:

1. Website

Your hotel website is perhaps your most important sales tool. It needs to be quick and informative in order to retain users. Your site should be visually appealing, easy to read and contain a large quantity of high quality images. The booking process should also be simple as to not scare away those who are about to book.

In addition to all of this, your site should work across all types of devices (desktop, smartphone, tablet, etc.)

2. Social Media

In case you have been living under a rock, EVERYONE nowadays is on social media. Utilizing these platforms and regularly posting relevant, compelling content can build brand credibility and attract new guests to your hotel.

3. Branding

Your hotel’s branding is extremely important as it is what travelers think of when they think of your property. Your branding should remain consistent everywhere – online and offline – in order to remain in consumers’ minds the next time they are looking for an accommodation.

Once all of this is taken care of, independent hoteliers can better compete with the larger chains and stand out to travelers online.


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