Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? Ensuring these three things are taken care of is a great way to kick off your hotel marketing spring cleaning and can help to generate more bookings online:
1. Audit your visuals across the web.
Be sure that any prior seasonal content (from winter or the holidays) has been removed and that the appropriate content is now being displayed on your site and on distribution channels.
2. Audit your social media platforms.
Look through the social networks your hotel uses and make sure all the information being displayed is still accurate and relevant. Also, if you can determine that certain networks are no longer appropriate or do not generate engagement or bookings, consider getting rid of these networks and focus on what is working. It’s important to be active on the social platforms that your guests are active on and not to spread yourself too thin across too many.
3. Focus on optimizing your site speed for mobile.
Now that Google is even more-so prioritizing mobile-friendly sites, optimizing your site speed for mobile devices will prove to be important in months approaching. According to Google’s current guidelines, all initial page elements should load in five seconds or less and subsequent pages should load in two seconds or less.
ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!