5 Ways to Market Your Hotel During the Holidays

By Brianna Wenner

As the winter holidays approach, hotel marketers are looking for ways to incorporate them into their strategy to gain bookings. If you are looking for inspiration on how to set your hotel apart this holiday season, take a look at our suggestions that can help entice travelers to book.

Be sure your visuals across the web include seasonal content

When travelers are researching your property on your website, social media or on OTAs, seasonal images can encourage them to book. This can include photos of your property after a snowfall, holiday décor in your lobby, or seasonal offerings in your hotel bar or restaurant.

Offer seasonal drink and meal specials

Continuing from our last suggestion, offering a holiday menu at your property’s restaurant or bar can be a fun way to catch travelers’ attention. Make sure you promote this on your website and social media pages!

Create and promote special holiday offers

You can also attract travelers by coming up with exclusive deals to be redeemed only during the holidays. Incorporate the season or specific holidays into these promotions. For example, if you have a family-friendly hotel, you can offer a Christmas package that includes photos with Santa and a gift for kids. Or, if your hotel is more geared towards adults, a New Years’ package that includes champagne.

Hold fun holiday events/parties

Another way to attract guests this season is to hold holiday-themed events. New Years’ parties, Hanukkah dinners, Christmas tree decorating… travelers love fun events, especially if they celebrate a holiday!

Promote local holiday events

If the city your hotel is in has fun/interesting holiday activities or events, promote them on your site and social media! Numerous people travel during the holidays for specific events, using this to your advantage can help you to gain bookings.


ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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