Entries by Portal the Penguin

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IcePortal & Shiji Group Technology for Hotel Channel Managers

IcePortal & Shiji Group Technology for Hotel Channel Managers The availability of a hotel room is likely the first item people search for when starting the process of hotel bookings. Hotel channel managers are an important part of this process as these systems update both the rates and availability of hotel rooms directly to major […]

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Hotel Photo Management & Distribution Channels are Changing

Hotel Photo Management & Distribution Channels are Changing In the past, hotel photo management was easier because potential guests mainly went to hotel websites to view information about the property. In addition, visual assets were mainly focused on the hotel and not the area or attractions surrounding the property. Hotel distribution channels are changing as […]

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Hotel Reputation is Everything and So is your Visual Content

Hotel Reputation is Everything and So is your Visual Content Your hotel reputation goes hand in hand with your visual content. The purpose of visual content is more than simply getting the attention of potential guests. It’s also about appealing to the traveler on an emotional level and influencing a booking decision. The visual content […]

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How Hotel Image Management is Changing

How Hotel Image Management is Changing Images tell a story which makes hotel image management an important, and sometimes overlooked, aspect of hotel marketing efforts.  The images should make guests feel like they are welcome as well as brand the hotel and showcase the guest experience anyone staying at the hotel can expect to enjoy. […]

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How Vacation Rentals Attract Guests with Visual Storytelling

How Vacation Rentals Attract Guests with Visual Storytelling The competition to attract guests for vacation rentals is fierce as consumers have a variety of options when picking a destination. Visual storytelling plays a large role in getting guests to choose a particular rental option. Compelling images require more than taking a photo of the bedroom […]

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Airbnb Digital Storytelling & Sharing Economy Changed Tourism

Airbnb Digital Storytelling & Sharing Economy Changed Tourism Thanks to the online community marketplace known as Airbnb, the phenomenon known as “the sharing economy” has impacted the way Americans travel and see the country. Digital storytelling has played a big part in the success of Airbnb as being able to view the different rooms and […]