Entries by Portal the Penguin

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Airbnb Digital Storytelling & Sharing Economy Changed Tourism

Airbnb Digital Storytelling & Sharing Economy Changed Tourism Thanks to the online community marketplace known as Airbnb, the phenomenon known as “the sharing economy” has impacted the way Americans travel and see the country. Digital storytelling has played a big part in the success of Airbnb as being able to view the different rooms and […]

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How Visual Content Helps Hostels Grab Their Piece of the Pie

How Visual Content Helps Hostels Grab Their Piece of the Pie The first impression a hostel makes on guests goes a long way towards earning the repeat business of travelers. Hostels are well-known as inexpensive lodging choices, so these businesses often use eye-catching visual content to stand out from similar establishments. Visual storytelling is an […]

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Boutique Hotels are Making a Comeback with Visual Experience

Boutique Hotels are Making a Comeback with Visual Experience Boutique hotels are making a comeback as guests enjoy their design, style and overall visual experience. One of the biggest aspects of the boutique hotel experience is the fact that the hotel caters to its guests with visual content that provides an unexpected and authentic experience […]

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How to Lose Customers with Vacation Rental and Hotel Photos

How to Lose Customers with Vacation Rental and Hotel Photos The more photos you have the better, right? That’s not always the case. In fact, if you post more photos just for the sake of having more photos, you could actually be losing customers! The problem lies within the OTAs. See, when you upload your […]

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The Secret of Big Hotel Chains Visual Content Management

The Secret of Big Hotel Chains Visual Content Management Curating tens of hundreds of thousands of hotel photos, videos and image 360s could be an insurmountable task for large hotels. How do they do it? They utilize a visual content management system. A (CMS for short) allows hotel content management departments to utilize the power […]

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Protect Your Hotel Brand Image with IcePortals CMS

Protect Your Hotel Brand Image with IcePortals CMS The brand that a business projects might be the most important asset that the company possesses. The brand gives the image that the company wants to convey, and this includes any images of the hotel. The first step towards protecting your brand image is using IcePortals CMS. […]

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How to update Facebook with your high-quality hotel photos

Our Facebook Service Makes Managing your Visuals Easier It seems like almost everyone you know is on Facebook. The few people that are not on Facebook usually view posts that are shown to them by friends and family. Hotels use Facebook to promote their services as well as share hotel photos on Facebook that showcase […]

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Vacation Resorts Using Image Distribution to Protect Brand

Your brand means everything to the success of your resort. With so many options available to consumers, if a resort doesn’t protect its brand, they’ll quickly find guests staying elsewhere. In the quest to protect your brand, image distribution plays a giant role. Unfortunately, not all distribution channels have your best interests in mind. They […]

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Hotels Get More Direct Bookings with Online Travel Agencies

According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers will visit a hotel’s website after seeing it on an Online Travel […]