With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn’t a new phenomenon. With technology it has become easier than ever to provide guests with an experience that is more tailored to their wants and needs. Travelers […]
Visuals are vital in the hospitality industry. We are visual beings and potential guests want to be enticed by your property. Visuals can inspire the dream stage of travel, inspiring consumers to travel to new places. Spark their inspiration by providing numerous high quality visuals. Here are 10 statistics that prove that visual content is […]
As you can tell by now, we’re in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel provides. Visuals inspire the dream stage of travel and while […]
Social media is no longer a buzzword, it has become a staple in most Brand’s marketing strategies and for good reason. Social media increases brand awareness, improves brand loyalty, and provides a high conversion rate. Social media also allows consumers to learn more about your property . With over a billion registered social media accounts […]
The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on images to make a booking decision, that’s almost 3 our of 4 travelers! If you’re not investing in visuals then you’re leaving money on the table. Visuals are engaging, informative and provide prospective guests a sneak peak […]
Nowadays it’s hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand’s page? Provide visual content! Words are not enough to keep customers engaged anymore. In order to increase your engagement and bookings, strong visual content needs to […]
Consumers love to watch videos, especially travelers. Why? Video is entertaining, informative and inspires. If you want consumers to come to your property, create a video. YouTube data shows that travelers are spending more time watching online videos than ever before, with views of travel-related content up 118% year over year (YoY) (Google). Videos provide consumers with […]
Trends are hard to predict in travel. One day a trend can be a hit, the next day it’s left in the dust. 2015 has been an exciting year within travel with the launch of the Apple Watch and the rise of social media within hospitality. Here are 5 trends we think will be here to […]
In this day and age the face of brand loyalty has changed, for good reason. We live in a world of choice and consumers want the best deal possible which makes it less appealing to stay brand loyal. By following these tips, you can increase brand loyalty and guest retention. 1. Provide Great Customer Service Guests will forget […]
A strategic content marketing plan is essential in order to properly promote your hotel property and retain customers. If you’re looking for a marketing boost try these 10 content marketing tips that will increase engagement, bookings and customer loyalty. 1) Images Use images to drive deeper engagement. Why are visuals vital? Because photos are engagement […]