Entries by Jeff Buskey

How to Earn Last Minute Hotel Bookings

Regardless of how busy or popular any hotel is, there will always be times where your property is not fully booked. Appealing to travelers with last minute hotel bookings is a great way to fill up rooms that otherwise would sit empty. These tips can help you convert last minute lookers to bookers. Give a […]

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Facebook for Hotels

Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, especially a marketing plan for using Facebook for hotels. Although Facebook’s low organic reach requires brands to essentially “pay to play” for their content to […]

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What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll highlight how important it is to have stellar customer support from your CMS. Although you now know the criteria […]

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What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. […]

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What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side […]