Benefits of Having a Hotel Blog

By Brianna Wenner

A hotel blog is a great way to promote your property and engage travelers. It can be used to strengthen other areas of your marketing strategy and increase your hotel’s visibility online, leading to increased bookings. A few benefits of having a hotel blog include:

•A way to communicate with guests and convey information

Hotel marketers can use the hotel’s blog to inform travelers of upcoming events, new restaurant openings on the property, exciting happenings in the surrounding area and more.

•Enhanced SEO

Fresh and up-to-date blog content helps your hotel’s SEO and will place you higher in search results. This leads to increased web traffic and can lead to increased direct bookings.

•Social Media Content

Every time you create a new blog post, you can post it to your hotel’s various social media accounts. This content can increase engagement and will also drive more traffic to your website.

•Thought Leadership

Your hotel’s blog is also a place where you can establish credibility for your brand. Regularly posting relevant content can increase your following and help publicize your property.


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