It is no secret that hotels have been making a major push for travelers to book direct. Understandable, considering the high OTA commission fees and the fact that valuable customer information is often not passed to the hotels when someone books through an OTA. Aside from these disadvantages, working with OTAs can be quite beneficial for hotels. Consider these advantages when determining the value of listing your property on an OTA:
When things are slow at certain times throughout the year, OTAs can help your property to gain bookings you may not otherwise have gotten. Additionally, OTAs offer bundle packages to add extras to your room (car rental, flight, etc.), so this can also entice consumers to book.
Since OTAs are user-friendly and offer information in numerous languages, your property can reach users from places you wouldn’t normally attract on your own.
The Billboard Effect
Although a consumer may find your hotel via OTA site, they might still rather book direct. Seeing your hotel on an OTA can encourage people to visit your site for more information (and as a result, book direct.) Or, even if they do not book, they are still more likely to remember your hotel for the future.
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