Travel Trends for 2019

As 2019 approaches, travel marketers must consider what will…
November 1, 2017/by Brianna Wenner

Six Things Hoteliers Should Do to Improve their OTA Content Score

When a consumer searches for a hotel on any online travel…
October 18, 2017/by Brianna Wenner

Generational Travel Trends (Infographic)

All data taken from Expedia Media Solutions.



IcePortal…
October 4, 2017/by Brianna Wenner

6 Stats on Digital Asset Management

As we discussed previously in our article “Why Managing…
September 27, 2017/by Brianna Wenner

Personalizing Your Visual Content Increases Bookings

“Personalization” has been a hot topic across the web…
September 19, 2017/by Brianna Wenner

Benefits of Having a Hotel Blog

A hotel blog is a great way to promote your property and…
September 13, 2017/by Brianna Wenner

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page…
September 6, 2017/by Brianna Wenner

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing…
August 30, 2017/by Brianna Wenner

Why Managing your Hotel’s Digital Assets Saves Time and Money

According to Accenture Interactive, 50% of companies have…
August 23, 2017/by Brianna Wenner

We’ve been selected as one of Inc. 5000’s Fastest-Growing Companies of 2017!

Inc. 5000’s annual Fastest-Growing Private Companies list…
August 16, 2017/by Brianna Wenner

Mistakes to Avoid On Your Hotel’s Website

Following up from last week’s post that highlights what…
August 9, 2017/by Brianna Wenner

What Makes a Positive User Experience in the Travel Industry?

When it comes to researching, planning and booking travel,…
August 2, 2017/by Jeff Buskey

Simplified Visual Management and Distribution with New ICE CMS

We at IcePortal have just launched the long-awaited new…
July 26, 2017/by Jeff Buskey

What Affects Your Hotel Website’s Google Ranking?

According to Searchmetrics, 60% of leisure travelers and…
July 19, 2017/by Jeff Buskey

What Influences OTA Content Score?

Although a great deal of hotel brands are making a strong…
July 12, 2017/by Jeff Buskey

5 Types of Data You Should Be Collecting from Your Guests

Personalization is a becoming a must in online travel marketing.…
June 28, 2017/by Jeff Buskey

How Should You Be Communicating with Your Hotel Guests?

Once a traveler has booked a hotel, there are numerous ways…
June 21, 2017/by Jeff Buskey

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing…
June 14, 2017/by Jeff Buskey

5 Summer Trends to Consider for Your Travel Marketing

Memorial Day Weekend having just passed marks the unofficial…
May 31, 2017/by Jeff Buskey

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing…
May 24, 2017/by Jeff Buskey

5 Stats Proving the Value of User-Generated Content

User-Generated Content (UGC) has become a widely-used tactic…
May 17, 2017/by Jeff Buskey