Why Are Users Abandoning Their Reservations on Your Hotel Website?

As mobile browsing becomes more prevalent, more travelers…
January 10, 2018/by Jeff Buskey

Tips to Optimize Your Hotel’s Google My Business Page

Having an up-to-date, informative and visually appealing…
January 4, 2018/by Jeff Buskey

2017 Holiday Travel Statistics (Infographic)

All data taken from AAA.



IcePortal helps clients…
December 20, 2017/by Jeff Buskey

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers…
December 13, 2017/by Brianna Wenner

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on…
December 6, 2017/by Brianna Wenner

5 Ways to Market Your Hotel During the Holidays

As the winter holidays approach, hotel marketers are looking…
November 29, 2017/by Brianna Wenner

7 Statistics on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and…
November 15, 2017/by Brianna Wenner

How to Win Back Bookings from OTAs

Hotels across the world are looking to reduce their dependence…
November 8, 2017/by Brianna Wenner

Travel Trends for 2019

As 2019 approaches, travel marketers must consider what will…
November 1, 2017/by Brianna Wenner

Six Things Hoteliers Should Do to Improve their OTA Content Score

When a consumer searches for a hotel on any online travel…
October 18, 2017/by Brianna Wenner

Generational Travel Trends (Infographic)

All data taken from Expedia Media Solutions.



IcePortal…
October 4, 2017/by Brianna Wenner

6 Stats on Digital Asset Management

As we discussed previously in our article “Why Managing…
September 27, 2017/by Brianna Wenner

Personalizing Your Visual Content Increases Bookings

“Personalization” has been a hot topic across the web…
September 19, 2017/by Brianna Wenner

Benefits of Having a Hotel Blog

A hotel blog is a great way to promote your property and…
September 13, 2017/by Brianna Wenner

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page…
September 6, 2017/by Brianna Wenner

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing…
August 30, 2017/by Brianna Wenner

Why Managing your Hotel’s Digital Assets Saves Time and Money

According to Accenture Interactive, 50% of companies have…
August 23, 2017/by Brianna Wenner

We’ve been selected as one of Inc. 5000’s Fastest-Growing Companies of 2017!

Inc. 5000’s annual Fastest-Growing Private Companies list…
August 16, 2017/by Brianna Wenner

Mistakes to Avoid On Your Hotel’s Website

Following up from last week’s post that highlights what…
August 9, 2017/by Brianna Wenner

What Makes a Positive User Experience in the Travel Industry?

When it comes to researching, planning and booking travel,…
August 2, 2017/by Jeff Buskey

Simplified Visual Management and Distribution with New ICE CMS

We at IcePortal have just launched the long-awaited new…
July 26, 2017/by Jeff Buskey