Why Managing your Hotel’s Digital Assets Saves Time and Money

According to Accenture Interactive, 50% of companies have…
August 23, 2017/by Brianna Wenner

We’ve been selected as one of Inc. 5000’s Fastest-Growing Companies of 2017!

Inc. 5000’s annual Fastest-Growing Private Companies list…
August 16, 2017/by Brianna Wenner

Mistakes to Avoid On Your Hotel’s Website

Following up from last week’s post that highlights what…
August 9, 2017/by Brianna Wenner

What Makes a Positive User Experience in the Travel Industry?

When it comes to researching, planning and booking travel,…
August 2, 2017/by Jeff Buskey

Simplified Visual Management and Distribution with New ICE CMS

We at IcePortal have just launched the long-awaited new…
July 26, 2017/by Jeff Buskey

What Affects Your Hotel Website’s Google Ranking?

According to Searchmetrics, 60% of leisure travelers and…
July 19, 2017/by Jeff Buskey

What Influences OTA Content Score?

Although a great deal of hotel brands are making a strong…
July 12, 2017/by Jeff Buskey

5 Types of Data You Should Be Collecting from Your Guests

Personalization is a becoming a must in online travel marketing.…
June 28, 2017/by Jeff Buskey

How Should You Be Communicating with Your Hotel Guests?

Once a traveler has booked a hotel, there are numerous ways…
June 21, 2017/by Jeff Buskey

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing…
June 14, 2017/by Jeff Buskey

5 Summer Trends to Consider for Your Travel Marketing

Memorial Day Weekend having just passed marks the unofficial…
May 31, 2017/by Jeff Buskey

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing…
May 24, 2017/by Jeff Buskey

5 Stats Proving the Value of User-Generated Content

User-Generated Content (UGC) has become a widely-used tactic…
May 17, 2017/by Jeff Buskey

What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized…
May 10, 2017/by Jeff Buskey

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online…
May 3, 2017/by Jeff Buskey

How to Engage Your Guests Before, During and After Their Stay

Guest experience starts from the moment a consumer begins…
April 26, 2017/by Jeff Buskey

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics


IcePortal…
April 19, 2017/by Jeff Buskey

How to Attract Business Travelers to Your Hotel

Depending on the nature of your hotel, you may be looking…
April 12, 2017/by Jeff Buskey

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach…
April 5, 2017/by Jeff Buskey

4 Tips to Reduce Your Hotel Website’s Load Time

Consumers today expect a quick and seamless experience when…
March 29, 2017/by Jeff Buskey

Basic Landing Page Ideas for Hotels

Using landing pages to promote your hotel is an effective…
March 22, 2017/by Brianna Wenner

Most Popular Hotel Purchase Methods

Recent data from Phocuswright's "Channel Optimization in…
March 15, 2017/by Brianna Wenner