What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized…
May 10, 2017/by Jeff Buskey

Increasing Booking Conversion with a Call-to-Action

An effective call-to-action is crucial in getting online…
May 3, 2017/by Jeff Buskey

How to Engage Your Guests Before, During and After Their Stay

Guest experience starts from the moment a consumer begins…
April 26, 2017/by Jeff Buskey

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics


IcePortal…
April 19, 2017/by Jeff Buskey

How to Attract Business Travelers to Your Hotel

Depending on the nature of your hotel, you may be looking…
April 12, 2017/by Jeff Buskey

How Marriott is Using Snapchat Video Ads

Advertising on Snapchat is not only a savvy way to reach…
April 5, 2017/by Jeff Buskey

4 Tips to Reduce Your Hotel Website’s Load Time

Consumers today expect a quick and seamless experience when…
March 29, 2017/by Jeff Buskey

Basic Landing Page Ideas for Hotels

Using landing pages to promote your hotel is an effective…
March 22, 2017/by Brianna Wenner

Most Popular Hotel Purchase Methods

Recent data from Phocuswright's "Channel Optimization in…
March 15, 2017/by Brianna Wenner

5 SEO Tips to Increase Findability for Your Hotel

SEO (Search Engine Optimization) is a key component when…
February 22, 2017/by Brianna Wenner

5 Scandinavian Hotels with Alluring Visuals

After previous articles that examined stunning visuals from…
February 15, 2017/by Brianna Wenner

Most Popular Accommodation Types and How Travelers Are Finding Them (Infographic)

All data taken from TrustYou's white paper: Consumer…
February 8, 2017/by Brianna Wenner

What Kinds of Trips Are Travelers Planning in 2017?

In order for travel marketers to effectively reach consumers…
February 1, 2017/by Brianna Wenner

Personalization Tips for Travel Brands

Recent research from MDG Advertising tells us that 74% of…
January 25, 2017/by Brianna Wenner

How Do Consumers Feel About Virtual Reality?

A quickly emerging trend in the travel industry is using…
January 18, 2017/by Brianna Wenner

4 Ways Travel Companies Can Optimize Their Mobile Offering

In recent years, Google has made it a point to show their…
January 11, 2017/by Brianna Wenner

Travelers’ Top Criteria for Choosing a Hotel

The travelers’ path to booking a hotel is influenced by…
January 4, 2017/by Brianna Wenner

The Progressing Roles of Hotels

Travelers’ expectations of hotels are undoubtedly evolving…
December 28, 2016/by Brianna Wenner

Digital Travel Content Consumption in 2016

As 2016 comes to a close, we must examine the trends that…
December 21, 2016/by Brianna Wenner

Why Digital Asset Management is Important for Your Hotel

After upgrading your hotel’s visuals for the upcoming year,…
December 14, 2016/by Brianna Wenner

4 Tips for Improving Your Hotel Visuals in 2017

High quality hotel visuals increase bookings! That should…
December 7, 2016/by Brianna Wenner

8 Stats on Travel Industry Use of Visual Assets

Visual assets are one of the top influences on online conversion,…
November 30, 2016/by Brianna Wenner

Travel Predictions for 2017 (Infographic)

All data found in Booking.com's "8 Big Travel Predictions…
November 23, 2016/by Brianna Wenner