How to Attract Business Travelers to Your Hotel

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Depending on the nature of your hotel, you may be looking to attract those traveling for business. After all, according to The Global Business Travel Association, 1.3 million business trips occur each day in the U.S., making this an extremely…

4 Ways Travel Companies Can Optimize Their Mobile Offering

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In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high…

The Progressing Roles of Hotels

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Travelers’ expectations of hotels are undoubtedly evolving as trends in the hospitality industry change. Deloitte recently released a report that dives into the opportunity areas for hotels in upcoming years. More specifically, they discuss…

Travel Predictions for 2017 (Infographic)

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All data found in Booking.com's "8 Big Travel Predictions for 2017" IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe…

Micro-Moments in Travel and How Consumers Are Booking

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Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments…

Personalization and Business Travel

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It is no secret that personalization is the ticket to selling travel in this day and age. This holds true for business travelers, although the process may require a different approach than that used for leisure travelers. Jill Palmer of…