Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals, which helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of visuals and how it can benefit your property. Tagging … Continue reading What to Look for in a Visual Content Management System (Part 2/5)
Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers booking online is the properties’ visuals. According to Trivago, hotels with high-quality images receive … Continue reading A 7-Step Quality Audit for Your Hotel Visuals
Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels with numerous opportunities to personalize offerings to increase the likelihood of conversion and repeat business. Here are a few ways … Continue reading How Can Hotels Use Personalization to Attract and Retain Guests?
Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel or visit an OTA. This page is free and is often the first impression your property has on … Continue reading Tips to Optimize Your Hotel’s Google My Business Page
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results. … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score
“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings
Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money
We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors … Continue reading What Influences OTA Content Score?