Your brand means everything to the success of your resort. With so many options available to consumers, if a resort doesn’t protect its brand, they’ll quickly find guests staying elsewhere. In the quest to protect your brand, image distribution plays a giant role. Unfortunately, not all distribution channels have your best interests in mind. They … Continue reading Vacation Resorts Using Image Distribution to Protect Brand
According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers will visit a hotel’s website after seeing it on an Online Travel … Continue reading Hotels Get More Direct Bookings with Online Travel Agencies
How many Hotel Images per Room are the OTAs requesting? According to a recent study done by Hotels.com, 60% of travelers rank bathroom photos as “very important”. With such a large portion of travelers showing interest in bathroom photos, Expedia Group has updated their photo guidelines, now requesting four hotel images per room type, one … Continue reading How many Hotel images per Room are the OTAs requesting?
In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll highlight how important it is to have stellar customer support from your CMS. Although you now know the criteria … Continue reading What to Look for in a Visual Content Management System (Part 5/5)
Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals. Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. … Continue reading What to Look for in a Visual Content Management System (Part 2/5)
Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers booking online is the properties’ visuals. According to Trivago, hotels with high-quality images receive … Continue reading A 7-Step Quality Audit for Your Hotel Visuals
Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels with numerous opportunities to personalize offerings to increase the likelihood of conversion and repeat business. Here are a few ways … Continue reading How Can Hotels Use Personalization to Attract and Retain Guests?
Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your brand.com site. It can be the deciding factor between whether they click to your site, search for another hotel or visit an OTA. This page is free and is often the first impression your property has on … Continue reading Tips to Optimize Your Hotel’s Google My Business Page
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA content score. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score
“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. Personalizing your visual content is becoming more widely … Continue reading Personalizing Your Visual Content Increases Bookings