Chinese Millennials are Leading the Global Adventure Travel

Chinese Millennials are Leading the Global Adventure Travel

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Chinese Millennials are Leading the Global Adventure Travel A recent survey of 300 Chinese outbound travel agents showed over 52% of those surveyed believe Chinese travelers are willing to spend close to $1500 on adventure trips. Another survey,…
How Boutique Hotels are Cleaning Up Their Visual Content

How Boutique Hotels are Cleaning Up Their Visual Content

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Using Boutique Hotel Marketing and Visuals to get Noticed Boutique hotel marketing efforts that focus on visual content attract more guests and entice them to stay at the property. Hotel visuals can range from photos of the hotel lobby to the…
IcePortal & Shiji Group Technology for Hotel Channel Managers

IcePortal & Shiji Group Technology for Hotel Channel Managers

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IcePortal & Shiji Group Technology for Hotel Channel Managers The availability of a hotel room is likely the first item people search for when starting the process of hotel bookings. Hotel channel managers are an important part of this process…
Building and maintaining your hotel brand

Building and maintaining your hotel brand

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All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase. Click…
Vacation Rental Hosts Compete On New Reality Show

Vacation Rental Hosts Compete On New Reality Show

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Vacation Rental Hosts Compete on New Reality Show It seems like there is a reality TV show about almost any subject that can be imagined and this includes the vacation rental industry. The name of the show is “Instant Hotel” and it is available…
Hotel Photo Management & Distribution Channels are Changing

Hotel Photo Management & Distribution Channels are Changing

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Hotel Photo Management & Distribution Channels are Changing In the past, hotel photo management was easier because potential guests mainly went to hotel websites to view information about the property. In addition, visual assets were mainly…
Hotel Reputation is Everything and So is your Visual Content

Hotel Reputation is Everything and So is your Visual Content

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Hotel Reputation is Everything and So is your Visual Content Your hotel reputation goes hand in hand with your visual content. The purpose of visual content is more than simply getting the attention of potential guests. It’s also about appealing…
Hotel Reputation is Everything and So is your Visual Content

How Hotel Image Management is Changing

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How Hotel Image Management is Changing Images tell a story which makes hotel image management an important, and sometimes overlooked, aspect of hotel marketing efforts.  The images should make guests feel like they are welcome as well as brand…
How Vacation Rentals Attract Guests with Visual Storytelling

How Vacation Rentals Attract Guests with Visual Storytelling

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How Vacation Rentals Attract Guests with Visual Storytelling The competition to attract guests for vacation rentals is fierce as consumers have a variety of options when picking a destination. Visual storytelling plays a large role in getting…
Six Things Hoteliers Can Do to Boost Online Hotel ROI

Six Things Hoteliers Can Do to Boost Online Hotel ROI

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Six Things Hoteliers Can Do to Boost Online Hotel ROI No matter how much success a hotel has attracting guests, there is always a need to increase online hotel ROI to earn back the time and money spent on hotel marketing. Here are six steps…