Category Archives: Hotel Marketing

millennials smartphone

Ways Hotels are Embracing Millennials

Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What other ways are hotels embracing millenials? Hotels are being creative in the way of attracting … Continue reading Ways Hotels are Embracing Millennials

otd visual upload

What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll highlight how important it is to have stellar customer support from your CMS. Although you now know the criteria … Continue reading What to Look for in a Visual Content Management System (Part 5/5)

stack of photos

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your content. Tracking Hotel Visuals In order to properly understand where your content is being delivered (or … Continue reading What to Look for in a Visual Content Management System (Part 3/5)

tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

How to Expand On Your Hotel Mobile App

As more travelers are booking on mobile devices, more hotel brands are creating apps to simplify the booking process for mobile travelers. Aside from booking hotel rooms, apps can be used for a variety of other reasons to help enhance the guest experience. Implementing additional features is a good way to build brand loyalty and … Continue reading How to Expand On Your Hotel Mobile App

A 7-Step Quality Audit for Your Hotel Visuals

Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers booking online is the properties’ visuals. According to Trivago, hotels with high-quality images receive … Continue reading A 7-Step Quality Audit for Your Hotel Visuals

3 Spring Cleaning Tips for Your Hotel Marketing

Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? Ensuring these three things are taken care of is a great way to kick off your hotel marketing spring cleaning and can help to generate more bookings online: 1. Audit your visuals across the web. Be sure that any … Continue reading 3 Spring Cleaning Tips for Your Hotel Marketing