Category Archives: Hotel Marketing

What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll wrap up our series and highlight how important it is to have stellar customer support from the company that … Continue reading What to Look for in a Visual Content Management System (Part 5/5)

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of having your visuals delivered to channels in the correct specs… In order for visuals to be delivered to distribution channels to best convert travelers online, they must be delivered … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking of visuals and how it can help you audit your content. Tracking In order to properly understand where your content is being delivered (or not … Continue reading What to Look for in a Visual Content Management System (Part 3/5)

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals, which helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of visuals and how it can benefit your property. Tagging … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Whether you are a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing – a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side and increase engagement and bookings online, … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

How to Expand On Your Hotel Mobile App

As more travelers are booking on mobile devices, more hotel brands are creating apps to simplify the booking process for mobile travelers. Aside from booking hotel rooms, apps can be used for a variety of other reasons to help enhance the guest experience. Implementing additional features is a good way to build brand loyalty and … Continue reading How to Expand On Your Hotel Mobile App

A 7-Step Quality Audit for Your Hotel Visuals

Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers booking online is the properties’ visuals. According to Trivago, hotels with high-quality images receive … Continue reading A 7-Step Quality Audit for Your Hotel Visuals

3 Spring Cleaning Tips for Your Hotel Marketing

Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? Ensuring these three things are taken care of is a great way to kick off your hotel marketing spring cleaning and can help to generate more bookings online: 1. Audit your visuals across the web. Be sure that any … Continue reading 3 Spring Cleaning Tips for Your Hotel Marketing

8 Stats Proving VR is becoming a “Must” for Travel Brands

Travel marketers are constantly trying to gain an edge on their competitors by embracing new ideas and technology to promote their brand/service. Virtual reality (VR) has become a heavily-discussed topic as travel companies learn more about it and how they can use it to gain bookings. Research from YouVisit goes into more detail about how … Continue reading 8 Stats Proving VR is becoming a “Must” for Travel Brands