Overview Since 2014, G6 Hospitality has been upgrading the visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800×600 pixels in size for all of their properties. That was an average of four photos per property. They increased the average number of photos to +30 per property, adding almost 45,000 high-resolution … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies
We already know that social platforms like Facebook, Instagram and Snapchat are a great way to reach your desired audience and drive bookings. Although different from other social channels, LinkedIn can also be a useful tool. It allows users to connect with other professionals and create business networks, making it an ideal platform to reach … Continue reading Drive Bookings via LinkedIn
The heavily competitive landscape in the travel industry makes it difficult for marketers to create ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands out in consumers’ minds and on which platforms. These statistics can help travel marketers understand what’s important to travelers and … Continue reading How Are Consumers Affected by Travel Ads?
Regardless of how busy or popular any hotel is, there will always be times where your property is not fully booked. Appealing to travelers who are booking last minute is a great way to fill up rooms that otherwise would sit empty. These tips can help you convert last minute lookers to bookers. Give a … Continue reading How to Earn Last Minute Bookings
Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels with numerous opportunities to personalize offerings to increase the likelihood of conversion and repeat business. Here are a few ways … Continue reading How Can Hotels Use Personalization to Attract and Retain Guests?
Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, Facebook being one of them. Although Facebook’s low organic reach requires brands to essentially “pay to play” for their content to reach consumers, travel brands … Continue reading Facebook Targeting Basics for Hotels
It is no secret that hotels have been making a major push for travelers to book direct. Understandable, considering the high OTA commission fees and the fact that valuable customer information is often not passed to the hotels when someone books through an OTA. Aside from these disadvantages, working with OTAs can be quite beneficial … Continue reading Benefits of Working with OTAs
Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, Instagram is … Continue reading How to Step Up Your Hotel’s Instagram Marketing
Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn about how they can benefit your hotel: Added Customer Service Chatbots allow hotels to … Continue reading 4 Reasons to Implement a Chatbot on Your Hotel Website
As mobile browsing becomes more prevalent, more travelers are planning and booking travel via their mobile device. Unfortunately, a poor user experience on your hotel website leaves many travelers frustrated, abandoning the reservation they are about to make. Numerous factors can effect why a consumer abandons their cart while shopping on mobile. Here are a … Continue reading Why Are Users Abandoning Their Reservations on Your Hotel Website?