Category Archives: Hotel Marketing

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

5 Ways to Market Your Hotel During the Holidays

As the winter holidays approach, hotel marketers are looking for ways to incorporate them into their strategy to gain bookings. If you are looking for inspiration on how to set your hotel apart this holiday season, take a look at our suggestions that can help entice travelers to book. Be sure your visuals across the … Continue reading 5 Ways to Market Your Hotel During the Holidays

7 Stats on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Travel advertising company, Koddi, recently did a survey involving digital marketers from a variety of different types of travel companies. Here are some interesting statistics they have released regarding travel metasearch: 1. Marketers … Continue reading 7 Stats on Metasearch and Its Role in Hotel Marketing

How to Win Back Bookings from OTAs

Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider in order to boost direct bookings. • Retain guests that booked your hotel … Continue reading How to Win Back Bookings from OTAs

5 Blog Topic Ideas for Hotels

As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings. If you are looking for inspiration for your hotel’s blog, here are … Continue reading 5 Blog Topic Ideas for Hotels

Six Things Hoteliers Should Do to Improve their OTA Content Score

When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results. … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score

3 Marketing Tips for Independent Hotels

In order to stand out against large hotel groups, independent hotels need to market themselves in such a way that leverages their uniqueness and entices travelers to book. This requires them to understand their target audience and appeal them in numerous ways. Independent hotels should be sure to have these bases covered to get the … Continue reading 3 Marketing Tips for Independent Hotels

6 Stats on Digital Asset Management

As we discussed previously in our article “Why Managing your Hotel’s Digital Assets Saves Time and Money,” Digital Asset Management (DAM) solutions can significantly benefit hotels. This technology offers a way for brands to effectively organize, access, share and store their digital assets. It eliminates the cost of lost work, allows for collaboration and maintains … Continue reading 6 Stats on Digital Asset Management

Personalizing Your Visual Content Increases Bookings

“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings

Benefits of Having a Hotel Blog

A hotel blog is a great way to promote your property and engage travelers. It can be used to strengthen other areas of your marketing strategy and increase your hotel’s visibility online, leading to increased bookings. A few benefits of having a hotel blog include: •A way to communicate with guests and convey information Hotel … Continue reading Benefits of Having a Hotel Blog