Category Archives: Latest-Greatest

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of having your visuals delivered to channels in the correct specs… In order for visuals to be delivered to distribution channels to best convert travelers online, they must be delivered … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

What to Look for in a Visual Content Management System (Part 1/5)

Whether you are a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing – a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side and increase engagement and bookings online, … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Overview Since 2014, G6 Hospitality has been upgrading the visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800×600 pixels in size for all of their properties. That was an average of four photos per property. They increased the average number of photos to +30 per property, adding almost 45,000 high-resolution … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies

How to Step Up Your Hotel’s Instagram Marketing

Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, Instagram is … Continue reading How to Step Up Your Hotel’s Instagram Marketing

4 Reasons to Implement a Chatbot on Your Hotel Website

Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn about how they can benefit your hotel: Added Customer Service Chatbots allow hotels to … Continue reading 4 Reasons to Implement a Chatbot on Your Hotel Website

7 Stats on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Travel advertising company, Koddi, recently did a survey involving digital marketers from a variety of different types of travel companies. Here are some interesting statistics they have released regarding travel metasearch: 1. Marketers … Continue reading 7 Stats on Metasearch and Its Role in Hotel Marketing

Personalizing Your Visual Content Increases Bookings

“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior

Why Managing your Hotel’s Digital Assets Saves Time and Money

According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money