Overview CHOICE Hotels manually uploaded photos to Booking.com for all of their hotels. Managing images manually through Booking.com’s extranet is a time consuming and inefficient task, which does not allow for a consistent brand image. In summer of 2018 they contracted with ICE Portal (ICE) to help with the delivery of their hotel photos to … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies
How many Hotel Images per Room are the OTAs requesting? According to a recent study done by Hotels.com, 60% of travelers rank bathroom photos as “very important”. With such a large portion of travelers showing interest in bathroom photos, Expedia Group has updated their photo guidelines, now requesting four hotel images per room type, one … Continue reading How many Hotel images per Room are the OTAs requesting?
Today I was trying to think about the last time I had good customer service… It took me a while to recall something worth remembering. Now that I think about it, I even remember finding myself surprised whenever I did get outstanding customer service. As if it were an unusual thing nowadays. Sadly, it is. I … Continue reading Don’t we all want great hotel customer service?
With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn’t a new phenomenon. With technology it has become easier than ever to provide guests with an experience that is more tailored to their wants and needs. Travelers … Continue reading Why Personalization for Hotels Matters
Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day. Are you one of them? How are hotels embracing millenials? What other ways are hotels embracing millenials? Hotels are being creative in the way of attracting … Continue reading Ways Hotels are Embracing Millennials
So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)
Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side … Continue reading What to Look for in a Visual Content Management System (Part 1/5)
Case Study on Upgrading Hospitality Visuals Since 2014, G6 Hospitality with our assistance, has been upgrading visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800×600 pixels in size for all of their properties. That was an average of four photos per property. They increased the average number of photos to +30 … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies
Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, your hotel’s … Continue reading How to Step Up Your Hotel’s Instagram Marketing
Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn about how they can benefit your hotel: Added Customer Service Chatbots allow hotels to … Continue reading 4 Reasons to Implement a Chatbot on Your Hotel Website