Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Travel advertising company, Koddi, recently did a survey involving digital marketers from a variety of different types of travel companies. Here are some interesting statistics they have released regarding travel metasearch: 1. Marketers … Continue reading 7 Stats on Metasearch and Its Role in Hotel Marketing
“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings
Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers
The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money
Inc. 5000’s annual Fastest-Growing Private Companies list was released this morning with ICE Portal coming in at spot 1649! We could not be happier to be recognized for our hard work and continued innovation in travel technology. We take pride in helping our nearly 50,000 hotel and resort partners to gain more visibility and bookings … Continue reading We’ve been selected as one of Inc. 5000’s Fastest-Growing Companies of 2017!
We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors … Continue reading What Influences OTA Content Score?
Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing by consumer, you need to collect data to learn about them and their wants/needs. These are a few types … Continue reading 5 Types of Data You Should Be Collecting from Your Guests
Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World