Category Archives: Mobile

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase guest loyalty and direct bookings. These tips will help you to get the best ROI on your hotel mobile … Continue reading Tips for a Strong Hotel Mobile App

5 SEO Tips to Increase Findability for Your Hotel

SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility on search engines. There are numerous ways to step up your SEO game which can then … Continue reading 5 SEO Tips to Increase Findability for Your Hotel

4 Ways Travel Companies Can Optimize Their Mobile Offering

In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high in Google search results as those that are. Michael Bayle, Head of Mobile … Continue reading 4 Ways Travel Companies Can Optimize Their Mobile Offering

Digital Travel Content Consumption in 2016

As 2016 comes to a close, we must examine the trends that affected the travel and hospitality industry to prepare for success in the upcoming year. One conclusion we can draw is that digital content was king in the past year, and will be increasingly important as we enter 2017. Expedia Media Solutions released a … Continue reading Digital Travel Content Consumption in 2016

11 Stats on Mobile Travel Booking

Travel companies across the globe are adjusting their marketing strategies due to the use of mobile devices in booking. While most marketers are aware of the increasing use of mobile devices in travel planning and booking, knowing specifics can more effectively help them reach their goals. These statistics released by Criteo in a recent Skift … Continue reading 11 Stats on Mobile Travel Booking

How Are Travelers Using Loyalty Programs?

In an effort to increase direct bookings, numerous hotel groups are adjusting their loyalty programs to attract new guests and retain existing guests. According to a recent article from Skift, approximately 97% of U.S. consumers have a credit card that earns them travel loyalty points with a particular travel brand. Tapping into how consumers are … Continue reading How Are Travelers Using Loyalty Programs?

Micro-Moments in Travel and How Consumers Are Booking

Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments when decisions are made and preferences shaped.” Google also has broken down these micro-moments in relation to travel booking: … Continue reading Micro-Moments in Travel and How Consumers Are Booking

7 Statistics that Show the Value of a Strong Mobile Presence

Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below are an incentive for travel brands to maintain a strong mobile presence and embrace … Continue reading 7 Statistics that Show the Value of a Strong Mobile Presence