flower

3 Spring Cleaning Tips for Your Hotel Marketing

, , ,
HOTEL MARKETING 101 Now that spring is will be here soon, what better time to “spring clean” your hotel marketing efforts? To kick off your hotel marketing spring cleaning, ensuring these three items are taken care of is a a great place…
millennials smartphone

Ways Hotels are Embracing Millennials

, , , ,
Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…
mobile phone

How to Expand On Your Hotel Mobile App

, ,
As more travelers are booking on mobile devices, more hotel brands are creating apps to simplify the booking process. Aside from booking hotel rooms, apps can be used for a variety of other reasons.  Mainly, to help enhance the guest experience.…

Why Are Users Abandoning Their Reservations on Your Hotel Website?

, , ,
As mobile browsing becomes more prevalent, more travelers are planning and booking travel via their mobile device. Unfortunately, a poor user experience on your hotel website leaves many travelers frustrated, abandoning the reservation they…

The Effectiveness of Travel Ads

, , ,
According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition…

Traveler Technology Use Throughout All Stages of Travel

, ,
Today’s travelers are increasingly using and relying on travel technology throughout all stages of their trip. From the planning phase, all the way to when they are at the destination.  The statistics below represent traveler attitude,…

5 Stats on Mobile Traveler Behavior

, , ,
The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This…

Further Evidence that Video is Taking Over the Digital Marketing World

, , , , ,
Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your…

Tips for a Strong Hotel Mobile App

, , ,
The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase…

5 SEO Tips to Increase Findability for Your Hotel

, , ,
SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility…