Category Archives: Mobile

How to Expand On Your Hotel Mobile App

As more travelers are booking on mobile devices, more hotel brands are creating apps to simplify the booking process for mobile travelers. Aside from booking hotel rooms, apps can be used for a variety of other reasons to help enhance the guest experience. Implementing additional features is a good way to build brand loyalty and … Continue reading How to Expand On Your Hotel Mobile App

3 Spring Cleaning Tips for Your Hotel Marketing

Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? Ensuring these three things are taken care of is a great way to kick off your hotel marketing spring cleaning and can help to generate more bookings online: 1. Audit your visuals across the web. Be sure that any … Continue reading 3 Spring Cleaning Tips for Your Hotel Marketing

Why Are Users Abandoning Their Reservations on Your Hotel Website?

As mobile browsing becomes more prevalent, more travelers are planning and booking travel via their mobile device. Unfortunately, a poor user experience on your hotel website leaves many travelers frustrated, abandoning the reservation they are about to make. Numerous factors can effect why a consumer abandons their cart while shopping on mobile. Here are a … Continue reading Why Are Users Abandoning Their Reservations on Your Hotel Website?

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on technology throughout all stages of travel. From the planning phase all the way to when they are in the destination, these statistics represent traveler attitude, behavior and expectations: • 60% use videos and photos posted by their friends as part of their travel research (Travelport) • 79% … Continue reading Traveler Technology Use Throughout All Stages of Travel

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase guest loyalty and direct bookings. These tips will help you to get the best ROI on your hotel mobile … Continue reading Tips for a Strong Hotel Mobile App

5 SEO Tips to Increase Findability for Your Hotel

SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility on search engines. There are numerous ways to step up your SEO game which can then … Continue reading 5 SEO Tips to Increase Findability for Your Hotel

4 Ways Travel Companies Can Optimize Their Mobile Offering

In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high in Google search results as those that are. Michael Bayle, Head of Mobile … Continue reading 4 Ways Travel Companies Can Optimize Their Mobile Offering