According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers will visit a hotel’s website after seeing it on an Online Travel … Continue reading Hotels Get More Direct Bookings with Online Travel Agencies
Google’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update, Google’s New Travel tools features a variety of features that allow you to quickly compare flight costs around the holidays, which hotels are having deals, and what you can expect to find in the neighborhood … Continue reading Google’s New Travel Tools: Visual Asset Management is Critical
How many Hotel Images per Room are the OTAs requesting? According to a recent study done by Hotels.com, 60% of travelers rank bathroom photos as “very important”. With such a large portion of travelers showing interest in bathroom photos, Expedia Group has updated their photo guidelines, now requesting four hotel images per room type, one … Continue reading How many Hotel images per Room are the OTAs requesting?
How many times have you stayed at a specific mainstream hotel because they have an ice maker? Probably none. Ice makers have become such commonplace in hotels that they are no longer a perk. They’re just expected to be there. But what if your boutique hotel truly has something unique? Something that sets you apart … Continue reading Why Hotel Media Management Is Critical For Boutique Hotels
Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers booking online is the properties’ visuals. According to Trivago, hotels with high-quality images receive … Continue reading A 7-Step Quality Audit for Your Hotel Visuals
The heavily competitive landscape in the travel industry makes it difficult for marketers to create hotel brand ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands out in consumers’ minds and on which platforms. These statistics can help travel marketers understand what’s important to … Continue reading How Are Consumers Affected by Travel Ads?
Benefits of OTAs It is no secret that hotels have been making a major push for travelers to book direct. Understandable, considering the high OTA commission fees. Also, the fact that valuable customer information is often not passed to the hotels when someone books throuh an OTA. Aside from these disadvantages, there are some major … Continue reading Benefits of Working with OTAs
Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider in order to boost direct bookings. • Retain guests that booked your hotel … Continue reading How to Win Back Bookings from OTAs
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA content score. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score
We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS