Hotels Get More Direct Bookings with Online Travel Agencies

Hotels Get More Direct Bookings with Online Travel Agencies

, , , ,
According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers…
Google’s New Travel Tools: Visual Asset Management is Critical

Google’s New Travel Tools: Visual Asset Management is Critical

, ,
Google’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update, Google's New Travel tools features a variety of features that allow you to quickly compare flight costs…
OTA photo requirements

How many Hotel images per Room are the OTAs requesting?

, , , , , ,
How many Hotel Images per Room are the OTAs requesting? According to a recent study done by Hotels.com, 60% of travelers rank bathroom photos as “very important”. With such a large portion of travelers showing interest in bathroom photos,…
Why Hotel Media Management Is Critical For Boutique Hotels

Why Hotel Media Management Is Critical For Boutique Hotels

, , ,
How many times have you stayed at a specific mainstream hotel because they have an ice maker? Probably none. Ice makers have become such commonplace in hotels that they are no longer a perk. They’re just expected to be there. But what if…

A 7-Step Quality Audit for Your Hotel Visuals

, , , ,
Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers…

How Are Consumers Affected by Travel Ads?

, , , ,
The heavily competitive landscape in the travel industry makes it difficult for marketers to create hotel brand ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands…

Benefits of Working with OTAs

,
Benefits of OTAs It is no secret that hotels have been making a major push for travelers to book direct. Understandable, considering the high OTA commission fees.  Also, the fact that valuable customer information is often not passed to…
direct hotel bookings

How to Win Back Bookings from OTAs

, ,
Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider…

Six Things Hoteliers Should Do to Improve their OTA Content Score

, , ,
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA content score. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters…

Simplified Visual Management and Distribution with New ICE CMS

, , , , ,
We at IcePortal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively…