Category Archives: Personalization

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads

Personalizing Your Visual Content Increases Bookings

“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers

Simplified Visual Management and Distribution with New ICE CMS

We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS

What Influences OTA Content Score?

Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors … Continue reading What Influences OTA Content Score?

5 Types of Data You Should Be Collecting from Your Guests

Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing by consumer, you need to collect data to learn about them and their wants/needs. These are a few types … Continue reading 5 Types of Data You Should Be Collecting from Your Guests

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

What Big Data Means for Hotel Visuals

Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving world of travel marketing, big data must be utilized in order to please (and convert) our target … Continue reading What Big Data Means for Hotel Visuals

How to Engage Your Guests Before, During and After Their Stay

Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or leave a positive review. Here are a few ways to engage your guests before, during and … Continue reading How to Engage Your Guests Before, During and After Their Stay

How to Attract Business Travelers to Your Hotel

Depending on the nature of your hotel, you may be looking to attract those traveling for business. After all, according to The Global Business Travel Association, 1.3 million business trips occur each day in the U.S., making this an extremely profitable market. Take these tips into consideration when targeting business travelers: 1. Promote rates and … Continue reading How to Attract Business Travelers to Your Hotel