Category Archives: Social

5 Blog Topic Ideas for Hotels

As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings. If you are looking for inspiration for your hotel’s blog, here are … Continue reading 5 Blog Topic Ideas for Hotels

Why You Should Be Using Instagram to Market Your Hotel

In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and marketed to. This presents a great opportunity to hotel marketers to reach new guests and communicate with existing … Continue reading Why You Should Be Using Instagram to Market Your Hotel

What Facebook’s New City Guides Feature Means for Travel Marketers

Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers

Incorporating Your Media Gallery into Facebook

Hotels using ICE Portal’s Media Gallery now have an additional option to incorporate this feature into their Facebook pages. Since visuals play such a key role in trip planning, displaying images on Facebook is crucial in converting those using the platform in their trip research. A more professional way to display your hotel images on … Continue reading Incorporating Your Media Gallery into Facebook

Using Pinterest to Promote Your Property

We already know that high quality visuals are the key to selling hotel rooms directly and on OTAs. Another way to utilize your hotel visuals is by promoting your property on Pinterest. This social platform is often used by travelers when looking for inspiration for trips, to assist them in the planning stages and even … Continue reading Using Pinterest to Promote Your Property

The Increasing Consumption of Digital Video

The use of digital video to market your property is more crucial now than ever. Although this is not a new concept, hotel marketing with video is finally beginning to take off and really make an impact on consumers browsing travel online. The popularity of online video is demonstrated in the following information and should … Continue reading The Increasing Consumption of Digital Video

8 Twitter Tips for Hotels

Twitter is a great way to interact with guests staying at, or potentially staying at your property. It gives hotels the opportunity to market themselves and provide customer service all in one place, making it an important piece of your social media strategy. Here are some tips for hotel marketers to follow when using Twitter: … Continue reading 8 Twitter Tips for Hotels

Marketing to Different Travel Personalities

Travelers have all different types of motivations for travel. Once you determine a particular consumer’s travel personality type you can effectively market travel to them by considering their motives and preferences. Choice Hotels recently released the results from its annual summer travel survey which break down the different personality archetypes of American travelers and what … Continue reading Marketing to Different Travel Personalities

The Importance of Peer Influence on Travel Choices (Infographic)

All statistics in this infographic were taken from travelmarketreport based off of Phocuswright data. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, … Continue reading The Importance of Peer Influence on Travel Choices (Infographic)