Category Archives: Travel Technology

otd visual upload

What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll highlight how important it is to have stellar customer support from your CMS. Although you now know the criteria … Continue reading What to Look for in a Visual Content Management System (Part 5/5)

stack of photos

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

4 Reasons to Implement a Chatbot on Your Hotel Website

Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn about how they can benefit your hotel: Added Customer Service Chatbots allow hotels to … Continue reading 4 Reasons to Implement a Chatbot on Your Hotel Website

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on technology throughout all stages of travel. From the planning phase all the way to when they are in the destination, these statistics represent traveler attitude, behavior and expectations: • 60% use videos and photos posted by their friends as part of their travel research (Travelport) • 79% … Continue reading Traveler Technology Use Throughout All Stages of Travel