Google’s New Travel Tools: Visual Asset Management is Critical

Google’s New Travel Tools: Visual Asset Management is Critical

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Google’s list of travel features keeps expanding with another addition that focuses on travel planning and hotel bookings. The update, Google's New Travel tools features a variety of features that allow you to quickly compare flight costs…
Lifestyle-Hotels Storytelling With Hotel Image Management

Lifestyle-Hotels Storytelling With Hotel Image Management

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Lifestyle hotels are back and growing faster than ever. In fact, lifestyle hotels grew by an impressive 7% in 2012 alone. Over the next few years, the demand continued to grow. In 2017, the sector grew over 11%. Bookings have continued to grow…
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5 Thanksgiving Travel Stats for 2018

Thanksgiving Travel 2018 We’ve reached that time of year where holiday travel is everyone’s minds (or at least those within the travel and hospitality industry.) The Thanksgiving holiday travel period for 2018 is defined as Thursday,…

8 Statistics on Millennial Travel Trends

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The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now, focuing on…

How Can Hotels Use Personalization to Attract and Retain Guests?

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Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels…

Why Are Users Abandoning Their Reservations on Your Hotel Website?

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As mobile browsing becomes more prevalent, more travelers are planning and booking travel via their mobile device. Unfortunately, a poor user experience on your hotel website leaves many travelers frustrated, abandoning the reservation they…
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2017 Holiday Travel Statistics (Infographic)

All data taken from AAA. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us…

Traveler Technology Use Throughout All Stages of Travel

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Today’s travelers are increasingly using and relying on travel technology throughout all stages of their trip. From the planning phase, all the way to when they are at the destination.  The statistics below represent traveler attitude,…

Travel Trends for 2019

As 2019 approaches, travel marketers must consider what will shape consumer travel decisions in order to properly prepare and be as successful as possible. Booking.com has combined customer insights from over 128 million guest reviews with…

Generational Travel Trends (Infographic)

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All data taken from Expedia Media Solutions. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To…