Category Archives: Travel Trends

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on technology throughout all stages of travel. From the planning phase all the way to when they are in the destination, these statistics represent traveler attitude, behavior and expectations: • 60% use videos and photos posted by their friends as part of their travel research (Travelport) • 79% … Continue reading Traveler Technology Use Throughout All Stages of Travel

5 Thanksgiving Travel Stats for 2017

We’ve reached that time of year where holiday travel is everyone’s minds (or at least those within the travel and hospitality industry.) The Thanksgiving holiday travel period for 2017 is defined as Wednesday, November 22 through Sunday, November 26. Take a look at these interesting Thanksgiving travel statistics for this year from AAA. 1. 50.9 … Continue reading 5 Thanksgiving Travel Stats for 2017

Travel Trends for 2018

As 2018 approaches, travel marketers must consider what will shape consumer travel decisions in order to properly prepare and be as successful as possible. Booking.com has combined customer insights from over 128 million guest reviews with research from 19,000 travelers from 26 countries worldwide to formulate travel predictions for the upcoming year. Here is a … Continue reading Travel Trends for 2018

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World

5 Summer Trends to Consider for Your Travel Marketing

Memorial Day Weekend having just passed marks the unofficial beginning of summer. This means that many consumers across the globe will be packing up and heading out on vacation at some point over the next three to four months. Think with Google recently published a study that aimed to get into these consumers’ mindsets. The … Continue reading 5 Summer Trends to Consider for Your Travel Marketing

Tips for a Strong Hotel Mobile App

The mobile hotel booking rate is (and has been) increasing across the globe. In addition to investing in a mobile-friendly website, hoteliers should also consider offering mobile apps. Apps can extend your brand recognition and increase guest loyalty and direct bookings. These tips will help you to get the best ROI on your hotel mobile … Continue reading Tips for a Strong Hotel Mobile App

5 Stats Proving the Value of User-Generated Content

User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics will prove that it can increase engagement and even bookings. 1. Brand engagement increases an average of 28% when users when users … Continue reading 5 Stats Proving the Value of User-Generated Content