Category Archives: Travel Trends

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5 Thanksgiving Travel Stats for 2018

Thanksgiving Travel 2018 We’ve reached that time of year where holiday travel is everyone’s minds (or at least those within the travel and hospitality industry.) The Thanksgiving holiday travel period for 2018 is defined as Thursday, November 15 through Sunday, November 25. Take a look at these interesting Thanksgiving travel statistics. 1. 50.9 million Americans … Continue reading 5 Thanksgiving Travel Stats for 2018

How Can Hotels Use Personalization to Attract and Retain Guests?

Personalization is a major component in engaging today’s travelers. In fact, 69% of travelers are more loyal to a travel company that personalizes their experiences online and offline (Think with Google.) Consumer data presents hotels with numerous opportunities to personalize offerings to increase the likelihood of conversion and repeat business. Here are a few ways … Continue reading How Can Hotels Use Personalization to Attract and Retain Guests?

Why Are Users Abandoning Their Reservations on Your Hotel Website?

As mobile browsing becomes more prevalent, more travelers are planning and booking travel via their mobile device. Unfortunately, a poor user experience on your hotel website leaves many travelers frustrated, abandoning the reservation they are about to make. Numerous factors can effect why a consumer abandons their cart while shopping on mobile. Here are a … Continue reading Why Are Users Abandoning Their Reservations on Your Hotel Website?

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2017 Holiday Travel Statistics (Infographic)

All data taken from AAA. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 2017 Holiday Travel Statistics (Infographic)

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on travel technology throughout all stages of their trip. From the planning phase, all the way to when they are at the destination.  The statistics below represent traveler attitude, behavior and expectations: Travel Technology • 60% use videos and photos posted by their friends as part of their … Continue reading Traveler Technology Use Throughout All Stages of Travel

Travel Trends for 2018

As 2018 approaches, travel marketers must consider what will shape consumer travel decisions in order to properly prepare and be as successful as possible. Booking.com has combined customer insights from over 128 million guest reviews with research from 19,000 travelers from 26 countries worldwide to formulate travel predictions for the upcoming year. Here is a … Continue reading Travel Trends for 2018

Generational Travel Trends (Infographic)

All data taken from Expedia Media Solutions. ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or … Continue reading Generational Travel Trends (Infographic)

Enticing Travelers to Book Direct with Special Offers

Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching is important for your hotel to convert travelers online. This page should offer … Continue reading Enticing Travelers to Book Direct with Special Offers

5 Stats on Mobile Traveler Behavior

The use of mobile devices in relation to travel is growing from the research/planning/booking stage all the way to the trip itself. New data from AppLift and Priori Data tells us just how much mobile is shaping the travel industry. This data further confirms that hotel marketers must have a strong mobile strategy and presence. … Continue reading 5 Stats on Mobile Traveler Behavior

Further Evidence that Video is Taking Over the Digital Marketing World

Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your hotel website can increase direct bookings and delivering these videos to OTAs and GDSs can increase … Continue reading Further Evidence that Video is Taking Over the Digital Marketing World