Lifestyle hotels are back and growing faster than ever. In fact, lifestyle hotels grew by an impressive 7% in 2012 alone. Over the next few years, the demand continued to grow. In 2017, the sector grew over 11%. Bookings have continued to grow as well. Between November 2015 and October 2017, bookings at lifestyle hotels … Continue reading Lifestyle-Hotels Storytelling With Hotel Image Management
Every year, thousands of hotels fail to make their guests happy. Some are because of factors that are hard to change such as location, but many fail because they don’t keep up on what their guests want. With technology opening up almost endless possibilities, guests’ expectations are changing. For a hotel to remain relevant and … Continue reading Hotel Image Asset Management Trends for 2019
As digital assets in the form of documents and rich media such as images and video continue to grow, the resources and people needed to maintain these assets grows larger by the day. Adopting a Hotel Digital Asset Management solution can drastically improve efficiency and help free up resources needed in other parts of your … Continue reading Hotel Digital Asset Management – 3 ways to simplify
Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers
Contenido generado por los usuarios (UGC) puede simplificar la vida de muchos hoteleros .Para aquellos que quieren ofrecer mejores fotos a los viajeros, pero no tienen el presupuesto, UGC puede resolver esto.Con la cámara de un iPhone la gente puede hacer maravillas hoy en día! Claro, no es lo mismo que si tuviera un fotógrafo … Continue reading Cómo Generar Contenido Visual Gratis en los Hoteles
Read industry news and write down the basic and general topics relevant to your company (read your competitors blog, small and big publications, ask other departments, read previous content created by your company, etc.). Use these tools to facilitate your search process: Quora: Through this webpage you are able to view questions related to your … Continue reading How to Generate Ideas in order to Create Valuable Content in just Minutes!
Lea noticias de la industria y anote los temas básicos y generales que correspondan a su empresa de los que quiera hablar en el futuro (lea blogs de sus competidores, publicaciones grandes y pequeñas, pregunte a otros departamentos que hay de nuevo, lea contenido previamente creado por su empresa, etc.) También puede utilizar las siguientes … Continue reading Cómo Generar Ideas para Crear Contenido de Valor en sólo Minutos!
The trend today is to engage your audience through their permission, and not by interrupting them. People are exposed to hundreds of thousands of marketing messages a day. The possibility that they remember a brand they saw on a billboard or commercial is very remote. If you want to get customers, you have to educate … Continue reading Ultimate Checklist in order to get started with Content Marketing
La tendencia hoy en día es de atraer a su público a través de su permiso, sin interrumpirlos. Las personas estamos expuestas a cientos de miles de mensajes de marketing al día. La posibilidad de que se acuerden de una marca porque vieron una pancarta de ésta en la calle son muy remotas. Si usted … Continue reading La Lista Esencial para Empezar a entrar en el Marketing de Contenido
There are many controversies regarding the rising application called Snapchat. The app was originally designed to share moments with friends, without worrying about putting a pretty face on; however some people have been using it for other –censured—purposes.Regardless of what some people do with it, Snapchat has presented very important approaches that are of value … Continue reading The Snapchat Marketing Approach