Category Archives: Uncategorized

Hotel Image Asset Management Trends for 2019

Hotel Image Asset Management Trends for 2019

Every year, thousands of hotels fail to make their guests happy. Some are because of factors that are hard to change such as location, but many fail because they don’t keep up on what their guests want. With technology opening up almost endless possibilities, guests’ expectations are changing. For a hotel to remain relevant and … Continue reading Hotel Image Asset Management Trends for 2019

3 Ways to Simplify Your Hotel Digital Asset Management

3 Ways to Simplify Your Hotel Digital Asset Management

As digital assets in the form of documents and rich media such as images and video continue to grow, the resources and people needed to maintain these assets grows larger by the day. Adopting a Digital Asset Management solution can drastically improve efficiency and help free up resources needed in other parts of your hotel’s … Continue reading 3 Ways to Simplify Your Hotel Digital Asset Management

What Facebook’s New City Guides Feature Means for Travel Marketers

Those who have updated their mobile Facebook app since March 2 may or may not have noticed the new “City Guides” feature, listed among other features in the bottom right hamburger menu. This addition brings users to a page that displays various major cities across the world and shows a count of how many friends … Continue reading What Facebook’s New City Guides Feature Means for Travel Marketers

Cómo Generar Contenido Visual Gratis en los Hoteles

Contenido generado por los usuarios (UGC) puede simplificar la vida de muchos hoteleros .Para aquellos que quieren ofrecer mejores fotos a los viajeros, pero no tienen el presupuesto, UGC puede resolver esto.Con la cámara de un iPhone la gente puede hacer maravillas hoy en día! Claro, no es lo mismo que si tuviera un fotógrafo … Continue reading Cómo Generar Contenido Visual Gratis en los Hoteles

How to Generate Ideas in order to Create Valuable Content in just Minutes!

Read industry news and write down the basic and general topics relevant to your company (read your competitors blog, small and big publications, ask other departments, read previous content created by your company, etc.). Use these tools to facilitate your search process: Quora: Through this webpage you are able to view questions related to your … Continue reading How to Generate Ideas in order to Create Valuable Content in just Minutes!

Cómo Generar Ideas para Crear Contenido de Valor en sólo Minutos!

Lea noticias de la industria y anote los temas básicos y generales que correspondan a su empresa de los que quiera hablar en el futuro (lea blogs de sus competidores, publicaciones grandes y pequeñas, pregunte a otros departamentos que hay de nuevo, lea contenido previamente creado por su empresa, etc.) También puede utilizar las siguientes … Continue reading Cómo Generar Ideas para Crear Contenido de Valor en sólo Minutos!

Ultimate Checklist in order to get started with Content Marketing

The trend today is to engage your audience through their permission, and not by interrupting them. People are exposed to hundreds of thousands of marketing messages a day. The possibility that they remember a brand they saw on a billboard or commercial is very remote. If you want to get customers, you have to educate … Continue reading Ultimate Checklist in order to get started with Content Marketing

La Lista Esencial para Empezar a entrar en el Marketing de Contenido

La tendencia hoy en día es de atraer a su público a través de su permiso, sin interrumpirlos. Las personas estamos expuestas a cientos de miles de mensajes de marketing al día. La posibilidad de que se acuerden de una marca porque vieron una pancarta de ésta en la calle son muy remotas. Si usted … Continue reading La Lista Esencial para Empezar a entrar en el Marketing de Contenido

The Snapchat Marketing Approach

There are many controversies regarding the rising application called Snapchat. The app was originally designed to share moments with friends, without worrying about putting a pretty face on; however some people have been using it for other –censured—purposes.Regardless of what some people do with it, Snapchat has presented very important approaches that are of value … Continue reading The Snapchat Marketing Approach

El Enfoque de Mercadeo Snapchat

Hay muchas controversias en cuanto a la aplicación creciente llamada Snapchat. La aplicación fue diseñada originalmente para compartir momentos con amigos, sin tener que preocuparse de poner una cara bonita ya que la foto desaparece despues de unos segundos; sin embargo, algunas personas la han estado utilizando para otros motivos censurados. Independientemente de lo que … Continue reading El Enfoque de Mercadeo Snapchat