Category Archives: Visual Content

Hotel Image Distribution is Critical for Protecting Your Brand

Protect Your Hotel Brand Image with ICE Portals CMS

Protect Your Hotel Brand Image with ICE Portals CMS The brand that a business projects might be the most important asset that the company possesses. The brand gives the image that the company wants to convey, and this includes any images of the hotel. The first step towards protecting your brand image is using ICE … Continue reading Protect Your Hotel Brand Image with ICE Portals CMS

Hotel Media Gallery for Facebook Offers Huge Benefits

How to update Facebook with your high-quality hotel photos

Our Facebook Service Makes Managing your Visuals Easier It seems like almost everyone you know is on Facebook. The few people that are not on Facebook usually view posts that are shown to them by friends and family. Hotels use Facebook to promote their services as well as share hotel photos on Facebook that showcase … Continue reading How to update Facebook with your high-quality hotel photos

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Overview CHOICE Hotels manually uploaded photos to Booking.com for all of their hotels. Managing images manually through Booking.com’s extranet is a time consuming and inefficient task, which does not allow for a consistent brand image. In summer of 2018 they contracted with ICE Portal (ICE) to help with the delivery of their hotel photos to … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Hotels Get More Direct Bookings with Online Travel Agencies

Hotels Get More Direct Bookings with Online Travel Agencies

According to new research published by Infrata, up to 35% of hotel bookings are a result of travelers discovering the hotel on a third party site and then visiting the hotel to book directly. Furthermore, Google found that over half of all travelers will visit a hotel’s website after seeing it on an Online Travel … Continue reading Hotels Get More Direct Bookings with Online Travel Agencies

OTA photo requirements

How many Hotel images per Room are the OTAs requesting?

How many Hotel Images per Room are the OTAs requesting? According to a recent study done by Hotels.com, 60% of travelers rank bathroom photos as “very important”. With such a large portion of travelers showing interest in bathroom photos, Expedia Group has updated their photo guidelines, now requesting four hotel images per room type, one … Continue reading How many Hotel images per Room are the OTAs requesting?

Why Hotel Media Management Is Critical For Boutique Hotels

Why Hotel Media Management Is Critical For Boutique Hotels

How many times have you stayed at a specific mainstream hotel because they have an ice maker? Probably none. Ice makers have become such commonplace in hotels that they are no longer a perk. They’re just expected to be there. But what if your boutique hotel truly has something unique? Something that sets you apart … Continue reading Why Hotel Media Management Is Critical For Boutique Hotels

Why Personalization for Hotels Matters

With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn’t a new phenomenon.  With technology it has become easier than ever to provide guests with an experience that is more tailored to their wants and needs. Travelers … Continue reading Why Personalization for Hotels Matters

otd visual upload

What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll highlight how important it is to have stellar customer support from your CMS. Although you now know the criteria … Continue reading What to Look for in a Visual Content Management System (Part 5/5)

stack of photos

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your content. Tracking Hotel Visuals In order to properly understand where your content is being delivered (or … Continue reading What to Look for in a Visual Content Management System (Part 3/5)