Overview Since 2014, G6 Hospitality has been upgrading the visuals for their 1,400+ properties nationwide. They started with approximately 4,500 images averaging 800×600 pixels in size for all of their properties. That was an average of four photos per property. They increased the average number of photos to +30 per property, adding almost 45,000 high-resolution … Continue reading Case Study: What Upgraded Visuals Can Do for Hospitality Companies
The heavily competitive landscape in the travel industry makes it difficult for marketers to create ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands out in consumers’ minds and on which platforms. These statistics can help travel marketers understand what’s important to travelers and … Continue reading How Are Consumers Affected by Travel Ads?
According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the … Continue reading The Effectiveness of Travel Ads
As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings. If you are looking for inspiration for your hotel’s blog, here are … Continue reading 5 Blog Topic Ideas for Hotels
When a consumer searches for a hotel on any online travel agency (OTA), the order in which hotels appear is determined by the OTA. The traveler is unaware that the ranking rewards some and punishes others, but, the order matters because consumers generally pick their hotel from the first two pages of their search results. … Continue reading Six Things Hoteliers Should Do to Improve their OTA Content Score
As we discussed previously in our article “Why Managing your Hotel’s Digital Assets Saves Time and Money,” Digital Asset Management (DAM) solutions can significantly benefit hotels. This technology offers a way for brands to effectively organize, access, share and store their digital assets. It eliminates the cost of lost work, allows for collaboration and maintains … Continue reading 6 Stats on Digital Asset Management
“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert consumers based off of their specific interests, preferences and lifestyles — personas. It is becoming more widely used in order … Continue reading Personalizing Your Visual Content Increases Bookings
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money
We at ICE Portal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively manage and distribute their photos, videos and 360-degree virtual tours. We believe that this transition will … Continue reading Simplified Visual Management and Distribution with New ICE CMS
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties. This rank is determined by OTA content score, and there are numerous factors … Continue reading What Influences OTA Content Score?