Category Archives: Visual Content

Why Personalization for Hotels Matters

With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn’t a new phenomenon.  With technology it has become easier than ever to provide guests with an experience that is more tailored to their wants and needs. Travelers … Continue reading Why Personalization for Hotels Matters

otd visual upload

What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual content management system (CMS). So far, we explained the importance of scoring, tagging, tracking and delivery in the correct specs and language. This week we’ll highlight how important it is to have stellar customer support from your CMS. Although you now know the criteria … Continue reading What to Look for in a Visual Content Management System (Part 5/5)

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What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs for Hotel Visuals How do you deliver the correct specs for hotel visuals to the … Continue reading What to Look for in a Visual Content Management System (Part 4/5)

tracking hotel visuals

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging of visuals within a visual content management system (CMS) can benefit hotels. The third part of our series will discuss tracking hotel visuals and how it can help you audit your content. Tracking Hotel Visuals In order to properly understand where your content is being delivered (or … Continue reading What to Look for in a Visual Content Management System (Part 3/5)

tagging of hotel visuals

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution across the web. We will now focus on tagging of hotel visuals and how it can benefit your property. … Continue reading What to Look for in a Visual Content Management System (Part 2/5)

What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management system (CMS) is what you need. Implementing a system like this will improve workflows on your side … Continue reading What to Look for in a Visual Content Management System (Part 1/5)

A 7-Step Quality Audit for Your Hotel Visuals

Today’s hotel booking landscape is as competitive and cut-throat as ever, making it an absolute necessity for hotel marketers to cover all of their bases on the web. One of the most important, if not THE most important factor in consumers booking online is the properties’ visuals. According to Trivago, hotels with high-quality images receive … Continue reading A 7-Step Quality Audit for Your Hotel Visuals

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3 Spring Cleaning Tips for Your Hotel Marketing

HOTEL MARKETING 101 Now that spring is officially here, what better time to “spring clean” your hotel marketing efforts? To kick off your hotel marketing spring cleaning, ensuring these three items are taken care of is a a great place to start. Plus, they can help to generate more bookings online. 1. Audit your visuals … Continue reading 3 Spring Cleaning Tips for Your Hotel Marketing

8 Stats Proving VR is becoming a “Must” for Travel Brands

Travel marketers are constantly trying to gain an edge on their competitors by embracing new ideas and technology to promote their brand/service. Virtual reality (VR) has become a heavily-discussed topic as travel companies learn more about it and how they can use it to gain bookings. Research from YouVisit goes into more detail about how … Continue reading 8 Stats Proving VR is becoming a “Must” for Travel Brands