What to Look for in a Visual Content Management System (Part 4/5)

By Jeff Buskey

stack of photos

So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels.

Delivering Correct Specs for Hotel Visuals

How do you deliver the correct specs for hotel visuals to the distribution channels to best convert travelers online? First, they must be delivered to each particular channel in the correct size and format that they require. Your visual CMS should be able to put your visuals into the correct specs for each distributor.  This means re-sizing the photos, changing the file format or the orientation of the photos.  This saves you both time and money.

Additionally, a CMS that delivers your content in the correct language based on the consumer’s location is extremely crucial in marketing your hotel. The more languages your content is available in, the more consumers worldwide your content will reach and potentially convert.

Certainly, delivering the correct specs for hotel visuals is crucial when choosing a visual CMS to distribute your images online. Next week, we’ll focus on the importance of having stellar customer support from your CMS provider.

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ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month.  We distribute to 1,000s of travel and local websites around the globe in 12 languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!