Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, especially a marketing plan for using Facebook for hotels.
Although Facebook’s low organic reach requires brands to essentially “pay to play” for their content to reach consumers, travel brands are offered specific ad formats to get the most out of their efforts.
Above all, advertising Facebook for hotels can be extremely successful if done properly. Targeting allows marketers to narrow down the audience that their content reaches. This way they are only paying to show ads to relevant consumers. Hence, this leads to higher engagement, brand loyalty and most importantly, conversions. Here are a few tips for marketing Facebook for hotels.
1. Geographic Targeting
First of all, geophraphic targeting allows advertisers to target Facebook users in specific locations. Depending on what you are promoting, different options are available to select the most appropriate users. For example, if you are looking to promote an event happening at your property, you can target your ad to “Everyone in this location.” Likewise, if you are trying to promote something specifically for locals, you can select “People who live in this location.” Considering these different options based off of what you are promoting will cut down on ad costs and increase the success of your ad.
2. Demographic Targeting
Similarly, Facebook gives advertisers the option to target by demographic. This allows you to choose your audience based off of education, life events, political affiliation and much more. An example of this would be targeting high-income users if your hotel is a high-end property.
3. Interest Targeting
Even more, Facebook allows advertisers to select their audience based on their interests. If your property is located on a mountain in Colorado, you would want to target those with skiing and/or snowboarding listed in their interests in order to increase the chance they will convert.
Likewise, the connections option allows advertisers to choose whether certain people should see the ad or not. Consider the goal of your ad and who should see it to determine what should be chosen for this option, if anything.
5. IcePortal’s Facebook for Hotels
Most noteworthy, IcePortal now offers our clients direct distribution of their hotel’s visuals currently in our content management system. Each property’s media gallery will be uploaded to each individual Facebook property page. We will create a photos tab and all of your photos in your media gallery will be displayed beautifully on Facebook. Furthermore, travel shoppers can click a BOOK NOW button right on the page.
IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month. We distribute to 1,000s of travel and local websites around the globe in twelve languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!