How to Step Up Your Hotel’s Instagram Marketing

By Brianna Wenner

Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images are one of the primary factors that influence travelers to book, Instagram is the ideal social network to help increase engagement and drive bookings for your hotel. These tips will help you to optimize your Instagram marketing in 2018:

Familiarize yourself with your analytics.

Knowing your audience and what posts are compelling to them is the key to your content performance on Instagram. Paying attention to your Instagram analytics and adjusting your strategy accordingly can increase your impressions and engagement.

Boost your posts.

Although it will still be possible for business accounts to reach consumers organically, boosting your posts will become necessary when marketing on Instagram. Although unfortunate, this was to be expected based off of Instagram parent company, Facebook’s algorithms for showing content from brands.

Prepare for a shift in sharing UGC.

Because of the rise in the sharing of user-generated content, Instagram is taking steps to be sure users’ content isn’t posted without their permission. Be sure to set up a policy to avoid a mess resulting from sharing photos that you aren’t permitted to share. Instagram is also looking into implementing a “Regram” button to alleviate these issues and give proper photo credit.

Work with influencers.

Influencers are considered to be trustworthy and can lend credibility to your establishment and raise brand awareness. For example, offering a travel blogger a complimentary stay will then lead to exposure for your hotel on their Instagram page.


ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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