Posts

Why Managing your Hotel’s Digital Assets Saves Time and Money

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According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…

How to “Up” Your Hotel’s Facebook Game

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As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are…

6 Reasons to Use 360-degree Virtual Tours (Infographic)

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Sources: InvisionStudio, YuMe, Aardvark360, Panomatics IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages.…

5 Scandinavian Hotels with Alluring Visuals

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After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals…

How Do Consumers Feel About Virtual Reality?

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A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in…

5 European Hotels with Striking Visuals

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The European countries boast countless stunning hotels ranging from historical landmarks to contemporary resorts. We’ve gathered a handful of these European hotels that beautifully display the allure of their establishment with high quality…

5 Caribbean Hotels with Dazzling Visuals

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The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels…

3 Travel Brands Using Virtual Reality in Their Marketing Strategy

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There has been a great deal of talk surrounding virtual reality in recent months. It is said to be the next big thing in technology and according to Markets and Markets, the immersive virtual reality market is expected to reach $407.51 million…

3 Ways to Take Your Visuals From Ordinary to Extraordinary

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As you can tell by now, we're in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel…

The 3 Best Types of Visual Content for Your Hotel

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The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that's almost 3 our of 4 travelers! If you're not investing in visuals then you're leaving money…