Tag Archives: 360

Why Managing your Hotel’s Digital Assets Saves Time and Money

According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money. Digital Asset Management (DAM) technology offers solutions for industries across the board, the travel and … Continue reading Why Managing your Hotel’s Digital Assets Saves Time and Money

6 Reasons to Use 360-degree Virtual Tours (Infographic)

Sources: InvisionStudio, YuMe, Aardvark360, Panomatics ICE Portal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us … Continue reading 6 Reasons to Use 360-degree Virtual Tours (Infographic)

5 Scandinavian Hotels with Alluring Visuals

After previous articles that examined stunning visuals from hotels in Mexico, the Caribbean, Europe and Asia, we now look at the Scandinavian countries. These five properties throughout Norway, Sweden and Denmark offer fascinating visuals that are sure to entice travelers from all over the world. 1. Gorvalns Slott, Jarfalla, Sweden While the photo pictured below … Continue reading 5 Scandinavian Hotels with Alluring Visuals

How Do Consumers Feel About Virtual Reality?

A quickly emerging trend in the travel industry is using VR (virtual reality) to explore destinations, accommodations and other options available to consumers planning a trip. New research from YuMe goes deeper into consumer interest in VR and 360-degree videos and tells us how they feel about using them before purchasing. These are some interesting … Continue reading How Do Consumers Feel About Virtual Reality?

5 European Hotels with Striking Visuals

The European countries boast countless stunning hotels ranging from historical landmarks to contemporary resorts. We’ve gathered a handful of these European hotels that beautifully display the allure of their establishment with high quality visuals online. Be sure to take a look at their websites for full media galleries and even inspiration for your next trip! … Continue reading 5 European Hotels with Striking Visuals

5 Caribbean Hotels with Dazzling Visuals

The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels apart from others in terms of booking rates is their ability to capture and show off these attributes to … Continue reading 5 Caribbean Hotels with Dazzling Visuals

3 Travel Brands Using Virtual Reality in Their Marketing Strategy

There has been a great deal of talk surrounding virtual reality in recent months. It is said to be the next big thing in technology and according to Markets and Markets, the immersive virtual reality market is expected to reach $407.51 million by 2018. This trend is something travel companies can and are taking advantage … Continue reading 3 Travel Brands Using Virtual Reality in Their Marketing Strategy

3 Ways to Take Your Visuals From Ordinary to Extraordinary

As you can tell by now, we’re in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel provides. Visuals inspire the dream stage of travel and while … Continue reading 3 Ways to Take Your Visuals From Ordinary to Extraordinary

The 3 Best Types of Visual Content for Your Hotel

The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that’s almost 3 our of 4 travelers! If you’re not investing in visuals then you’re leaving money on the table. Visuals are engaging, informative and provide prospective guests a sneak peak … Continue reading The 3 Best Types of Visual Content for Your Hotel